SEO & Content Growth Specialist

Hotelbeds Group; Islas Baleares; On-site; EUR 32,000 - 52,000; Full time

Job summary

HBX Group is seeking an experienced SEO & Content Specialist to drive organic traffic and improve search visibility across digital assets. You will work with the SEO Manager to optimize content, conduct keyword research, and monitor performance.

You will collaborate with cross-functional teams to ensure SEO best practices are implemented, stay ahead of industry trends, and deliver measurable growth in rankings and traffic.

Qualifications

• Minimum 2 years’ experience in SEO, content marketing, or content creation.
• Strong knowledge of on-page, off-page, and technical SEO.
• Experience improving organic traffic, keyword rankings, and SERP performance.
• Hands‑on experience with tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, Moz, GTmetrix, and Google Keyword Planner.
• Experience creating and optimizing SEO-driven content.

Responsibilities

• Execute on-page, off-page, and content SEO strategies.
• Conduct keyword research, analysis, and optimization.
• Perform SEO audits and validate SEO requirements for website launches.
• Monitor and report on SEO performance, rankings, and traffic.
• Develop and implement link-building initiatives.
• Create and optimize SEO-focused content, including blogs, landing pages, and metadata.
• Collaborate with Content, IT, and Web teams to implement SEO best practices.
• Participate in client meetings and provide SEO recommendations.
• Stay up to date with SEO, content marketing, and search engine trends.

Skills

SEO

Content marketing

Keyword research

Analytics

HTML/CSS basics

Excel

English

Spanish

Technical SEO

Link building

Tools

Google Analytics

Google Search Console

SEMrush

Screaming Frog

Moz

GTmetrix

Google Keyword Planner

Job description

HBX Group is seeking an experienced SEO & Content Specialist to drive organic traffic and improve search visibility across digital assets. You will work with the SEO Manager to optimize content, conduct keyword research, and monitor performance.

You will collaborate with cross-functional teams to ensure SEO best practices are implemented, stay ahead of industry trends, and deliver measurable growth in rankings and traffic.