SEO & ASO Marketing Expert

Aristocrat Leisure; Barcelona; A distancia; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading company in online gaming is seeking an SEO & ASO Marketing Expert to enhance visibility and app store presence. This remote role in Barcelona demands expertise in SEO/ASO strategies and a minimum of 3 years' experience. You will be pivotal in driving our digital marketing efforts, making impactful decisions based on data analysis, and collaborating across teams to optimize performance.

Formación

• 3+ years of relevant experience in SEO & ASO.
• Hands-on experience with SEO & ASO.
• Experience with gambling/betting is a plus.

Responsabilidades

• Managing SEO & ASO activities for company partners.
• Conducting keyword research and SEO audits.
• Creating ASO strategies to improve app visibility.

Conocimientos

Analytical skills

Organizational skills

Project management skills

Herramientas

Google Analytics

Search Console

SEMrush

Ahrefs

Moz

App Annie

Sensor Tower

Descripción del empleo

SEO & ASO Marketing Expert page is loaded

SEO & ASO Marketing Expert

Apply for this remote position in Spain - Barcelona (Trafalgar). This is a full-time role posted over 30 days ago (Job ID : R0018180).

We are seeking a highly skilled and experienced Search Engine Optimization (SEO) and App Store Optimization (ASO) Marketing Expert to join our digital marketing team. The ideal candidate will develop and execute strategies to enhance our partners' online visibility, search rankings, and app store presence. This role requires a deep understanding of SEO and ASO best practices, data-driven decision-making, and a proven track record of success.

The candidate must reside in Spain and have a relevant work permit.

Responsibilities include :

• Managing SEO & ASO activities for company partners.
• Aligning strategies with partner brand style guides.
• Defining and strengthening brand positioning, voice, and identity across digital channels.
• Ensuring consistent brand messaging and visual identity.
• Preparing regular performance reports.
• Developing and executing SEO strategies to improve organic rankings and traffic.
• Conducting keyword research, on-page and technical SEO audits, backlink analysis.
• Optimizing website content, metadata, and structure.
• Monitoring website performance using tools like Google Analytics and Search Console.
• Creating ASO strategies to improve app visibility and downloads.
• Optimizing app titles, descriptions, and metadata.
• Monitoring app performance with tools like App Annie and Sensor Tower.

Performance Analysis and Reporting :

• Tracking and reporting on key SEO & ASO metrics.
• Using data analytics to identify opportunities for improvement.
• Providing actionable insights through detailed reports.

Content Optimization & Link Building :

• Collaborating with content creators for SEO best practices.
• Implementing link-building strategies.
• Conducting competitor analysis for content gaps.
• Working with cross-functional teams to align strategies.
• Coordinating with external agencies.
• Staying updated with latest SEO & ASO trends and tools.
• Testing and iterating strategies for better results.

Qualifications :

• Hands-on experience with SEO & ASO.
• Willingness to work overtime with global partners.
• 3+ years of relevant experience.
• Experience with gambling / betting is a plus.
• Proficiency with SEO and ASO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz, App Annie, Sensor Tower).
• Strong analytical, organizational, and project management skills.
• Ability to work independently and in a team in a fast-paced environment.

About Aristocrat :

Aristocrat Interactive, part of Aristocrat Leisure Limited (ASX : ALL), specializes in online Real Money Gaming (RMG). Headquartered in Sydney, Australia, with over 8,500 employees globally, our mission is to bring joy through play.

Our Values include :

• Talent unleashing
• Brilliance through collaboration
• Responsible business

Travel expectations are none. Note : Candidates must be authorized to work in Spain without sponsorship.

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