SEO & ASO Director

AirHelp; Barcelona; Presencial; EUR 70.000 - 80.000; Jornada completa

Descripción de la vacante

AirHelp is seeking an SEO & ASO Director to drive organic growth in a mission-driven company. This role combines strategic vision and hands-on execution to transform how millions discover and use AirHelp, leading a team to achieve significant growth metrics across global markets.

Servicios

Private healthcare

Flexible benefits

Annual travel allowance

Work from anywhere for up to 2 weeks/year

Language classes

Personalized progression plan

Internal training programs

Unlimited use of AirHelp’s services

Office commute and lunch subsidy

Access to mindfulness platform

Formación

• 7+ years in SEO/ASO roles.
• Experience leading teams in European markets.
• Proven track record in driving organic growth.

Responsabilidades

• Lead strategy to increase unpaid traffic by 30%.
• Drive app download growth by 25% monthly.
• Build an end-to-end SEO/ASO system for sustainable growth.

Conocimientos

SEO

ASO

Team Leadership

Strategic Planning

Data Analytics

Herramientas

GA4

Ahrefs

SEMrush

Search Console

Descripción del empleo

SEO & ASO Director

Department: Marketing

Employment Type: Full Time

Location: Barcelona

Reporting To: Egoitz Larrea

Compensation: €70,000 - €80,000 / year

Description

AirHelp is on a mission to make air passenger rights real — at scale, across 27 markets. We're already a category leader. But our next leap forward? It won’t be bought — it’ll be earned, search by search, ranking by ranking, app by app.

We’re hiring a Director of SEO & ASO to design and lead that leap. This is your opportunity to build a world-class organic growth engine that transforms how millions of people discover, trust, and use AirHelp — without paid ads doing the heavy lifting.

This role is around 50% visionary strategy, 50% hands-on execution. You’ll lead a team of in-house specialists and external language experts to unlock sustainable, high-intent, global growth.

What will you deliver in your first 12-18 months:

• Explosive Organic Growth: Drive a 30% quarter-over-quarter increase in unpaid traffic across key web properties.
• Category-Defining ASO: Deliver a 25% month-over-month uplift in organic app downloads and achieve top-50 store rankings in high-volume search terms.
• Paid → Organic Shift: Rebalance acquisition — grow unpaid traffic by 20% while reducing paid spend dependency.
• Global Keyword Leadership: Add 50+ high-intent keywords to page one, across 27 languages and markets.
• Team Uplift: Empower a team of 3 people and 7–10 freelancers to exceed performance goals and work as one unified engine.
• New Channel Wins: Launch innovative SEO/ASO initiatives that surface high-value, underserved growth opportunities.

What will you drive:

• An End-to-End SEO/ASO System: Build the roadmap, define the architecture, and own the execution — from technical SEO to localized ASO.
• A Global Growth Lab: Guide SEO/ASO across 27 languages and markets through freelancers and in-house experts. Test, learn, and scale what works.
• Cross-Org Enablement: Bake organic growth into every content rollout, app release, product sprint, and market launch.
• Tool-Led Insights: Use GA4, Search Console, Ahrefs, SEMrush, Sensor Tower, and App Annie to turn data into growth decisions.
• Trend Intelligence: Read every algorithm shift and market signal before competitors do — and pivot faster.

What sets you apart:

• Builder’s Mindset: You’ve grown organic channels from the ground up. You see opportunities where others see limitations.
• Global Experience: You’ve led SEO/ASO efforts across European markets and understand the nuance of language, regulation, and behavior.
• Operational Range: Strategic enough to design the machine. Tactical enough to tighten the screws.
• Performance History: Strong track record, typically gained through 7+ years in SEO/ASO roles — ideally in e-commerce, consumer rights, fintech, or travel. You’ve moved real numbers.
• Leadership That Scales: You’re a clear communicator, thoughtful coach, and confident decision-maker.

Perks & benefits:

• Private healthcare.
• Flexible benefits: gym membership, personal education, childcare, public transportation, or leisure travel subsidy.
• Annual travel allowance.
• Work from anywhere for up to 2 weeks/year.
• Language classes.
• Personalized progression plan.
• Internal training programs and knowledge-sharing events.
• Unlimited, free use of AirHelp’s services.
• Office commute and lunch subsidy.
• Access to a mindfulness and well-being platform (Mindgram).
• Team days and parties.

Why join us?

You won’t be inheriting a playbook. You’ll be writing it.

At AirHelp, organic growth isn’t a support function — it’s a core engine of our business model and a strategic priority at the highest level. You’ll lead with autonomy, collaborate with product and marketing leaders, and own impact across the full funnel. You’ll also help shape how a global category-defining company earns the trust of new customers every day.

If you’re ready to define the next chapter of organic growth in a mission-driven company — this is it.