SEO & Ads Specialist

UEX.US; Madrid; A distancia; EUR 19.229 - 33.652; Jornada completa

Descripción de la vacante

A growing crypto exchange is seeking an SEO & Ads Specialist to manage paid advertising campaigns and enhance organic traffic. Candidates should have strong skills in PPC management, SEO, and data analysis. This role involves collaborating with multiple teams to improve metrics such as conversion rates and user acquisition. Compensation ranges from $2,000 to $3,500 per month, depending on experience and performance, with potential bonuses tied to KPIs.

Formación

• Proven experience managing PPC campaigns with measurable ROI.
• Strong SEO knowledge including technical, on-page, and off-page.
• Experience with conversion tracking using GTM and pixel-based methods.

Responsabilidades

• Plan and manage paid advertising campaigns across various platforms.
• Optimize website and landing pages for SEO and user experience.
• Analyze user behavior and provide actionable insights to improve conversion rates.

Conocimientos

PPC campaign management

Strong SEO knowledge

Conversion tracking expertise

Google Analytics 4

Landing page optimization

Data-driven mindset

Strong English communication

Herramientas

Google Analytics

Google Ads

Ahrefs

Semrush

Descripción del empleo

UEX.US is a fast-growing crypto exchange with fiat on/off ramps, savings products, loans, and multi-asset trading. We are expanding aggressively in the United States and international markets, and we need a performance-driven specialist to scale paid acquisition and organic inbound traffic.

Role Overview

We are looking for a SEO & Ads Specialist who can manage performance ads, improve organic discoverability, optimize landing pages, and run data-driven experiments across paid and organic channels. This role works directly with the Marketing Team Lead, as well as our Content, Design, and Tech teams to execute campaigns that drive verified signups, deposits, trading volume, and ROI-positive traffic.

Key Responsibilities

Paid Acquisition & PPC

• Plan and manage paid advertising campaigns across Google, Meta (FB/IG), TikTok, Twitter/X, Reddit, and other relevant networks
• Define targeting, bidding strategies, audiences, funnels, and remarketing flows
• Manage ad budgets and optimize for CPA, ROAS, and CAC targets
• Monitor performance and continuously adjust creatives, audiences, and landing pages
• Implement retargeting and conversion tracking (Pixels, GTM, UTM, API, etc.)

SEO & Organic Growth

• Conduct keyword research and develop content topics/maps relevant to crypto, trading, savings, and fintech
• Optimize website and landing pages for SEO (technical + on-page + off-page)
• Conduct site audits and fix issues related to indexing, performance, structure, metadata, schema, etc.
• Build and manage backlink strategies (influencers, directories, crypto media, PR)
• Track SEO performance and organic user acquisition

Analytics & Reporting

• Set up conversion tracking and attribution models
• Monitor key performance metrics and provide weekly/monthly reports
• Analyze funnels, user behavior, and conversion flows
• Recommend improvements to increase conversion rate and LTV

Key Channels You May Work With

• Ads: Google Search/Display, Meta, TikTok, Twitter/X, Reddit, Brave, Crypto Media Networks
• SEO: Google Search, YouTube Search, Crypto Directories, Review Platforms
• Tools: Google Analytics, Search Console, Tag Manager, UTM tracking, Semrush/Ahrefs, etc.

Required Skills

• Proven experience managing PPC campaigns with measurable ROI
• Strong SEO knowledge (technical + on-page + off-page)
• Experience with conversion tracking (GTM, pixel-based tracking, UTM, API)
• Experience with Google Analytics 4 (GA4) and attribution modeling
• Understanding of landing page optimization and CRO principles
• Data-driven mindset with strong reporting and analysis skills
• Strong English communication

Preferred Experience

• Experience in crypto, fintech, DeFi or trading platforms
• Experience with direct-response campaigns
• Familiar with compliance-sensitive paid environments (financial ads)
• Familiar with crypto ad networks (Coinzilla, Cointraffic, CoinMarketCap ads)
• Experience building automated funnels and remarketing flows

Tools You Likely Use

(Not mandatory, but beneficial)

• SEO: Ahrefs, Semrush, Screaming Frog, SurferSEO
• Analytics: GA4, Search Console, Tag Manager, Looker Studio
• Ads: Google Ads, Meta Ads Manager, TikTok Ads, Twitter Ads, Reddit Ads
• CRO: Hotjar, Clarity, A/B testing tools
• Reporting: Looker, Sheets, Data Studio

Performance Indicators

Success is measured by:

• CPA / CAC on paid channels
• ROAS and funnel efficiency
• Organic traffic growth
• Keyword rankings for strategic terms
• Conversion rate (signup → KYC → deposit → trade)
• Landing page performance
• Cost efficiency and data-backed optimization

Compensation

• $2,000–$3,500 per month depending on experience and performance
• Performance-based bonuses tied to KPIs
• Growth opportunities into paid acquisition lead role