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Descripción del trabajo
About the role
Appfire is seeking an experienced Sr. Channel Marketing Manager to join our fast-growing team. At Appfire, our Channel Partners represent our most significant growth driver, generating the majority of our revenue. This high visibility role provides an outsized opportunity to make a direct impact on the business by shaping and executing strategic partner marketing initiatives.
The Sr. Channel Marketing Manager will collaborate closely with cross-functional teams across channel management and marketing to execute effective partner marketing strategies that align with business objectives. If you have a passion for partner marketing and a proven track record of running successful joint marketing programs, we want to hear from you!
Your everyday tasks will include :
- Develop and execute to-partner, through-partner and co-marketing campaigns to empower partners in effectively marketing and selling our products and solutions.
- Deeply understand partners' business priorities to identify mutually beneficial opportunities for joint campaigns, initiatives and thought leadership that increases awareness of our expanding footprint.
- Provide strategic guidance and support to partners on joint marketing efforts, ensuring compelling messaging, brand consistency, and effective execution.
- Collaborate with channel management, marketing, and marketplace teams to identify market opportunities and initiatives that expand our market reach and drive impact.
- Design and scale co-marketing programs including joint events, webinars, digital marketing, and thought leadership that generate revenue and foster partner engagement.
- Oversee and optimize a co-marketing budget, ensuring resources are strategically allocated to high-impact programs.
- Define, track and analyze key performance indicators (KPIs) to measure the effectiveness of channel marketing programs including lead generation, solution adoption, and revenue impact.
- Act as the bridge between the channel and marketing teams, ensuring alignment on strategy, messaging, content creation, and overall channel marketing initiatives.
Skills and experience you'll need to succeed :
- 5+ years of experience in channel / partner marketing.
- A strong understanding of B2B tech partner ecosystems, channel dynamics, and co-marketing best practices.
- Proven success in building, executing and scaling marketing programs, across multiple channels and / or audiences.
- Ability to build strong relationships with partners and internal teams, aligning strategies for mutual success.
- Excellent communication, project management and analytical skills.
- Experience interacting with senior-level executives, both internally and externally, with the ability to influence and drive strategic initiatives.
- Highly-organized and detail-oriented team player and leader.
Beyond the resume skills that match our culture and this role :
- You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
- You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
- You excel in communication, effectively connecting in remote / hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
- You have exceptional coaching, mentoring, and people development skills.
We offer : Financial benefits :
- Every Appfire employee is eligible for company equity.
- Work from home allowance : 50 gross per month for 11 months a year (i.e. Excluding Holidays).
Skills development benefits :
- Access to the Appfire University learning platform - a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.
PTO, health & well-being :
- 25 working days of paid annual leave.
- Reduced summer hours : From July 1st until the end of August, we work 6 hours daily.
- Flexible bank holiday policy, which allows you to exchange a government-set public holiday for a more convenient time off.
- 3 fully paid days each year to participate in Appfire Town, Appfire's Corporate Social Responsibility (CSR) Program.
LI-Remote
Senior Marketing Manager
- Bilbao, Kingdom Of Spain, ES
- J-18808-Ljbffr