Senior User Acquisition Manager (Paid Social)

Welcome to Welltech —where health meets innovation! As a global leader in the Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We are currently looking for an experienced Senior User Acquisition Manager to join our team. In this role, you will be responsible for launching advertising campaigns on paid social channels such as Meta, TikTok, Snapchat, and others, specifically targeting the Health and Fitness audience.

Key Responsibilities:

• Managing the full cycle mobile traffic advertising campaigns: launching, optimization, and scaling.
• Experimenting on creatives with designers: A/B testing, performance analysis, and optimization.
• Monitoring advertising campaigns for performance monitoring, optimization, and reporting.
• Researching and evaluating new user acquisition channels.
• Staying abreast of industry trends, emerging threats, and best practices in access management, identity governance, and security technologies.
• Collaborating with IT, security, and compliance teams to develop, implement, and enhance access management processes, procedures, and controls.

In your first three months you will:

• Be proficient on all metrics, processes, and reports.
• Independently manage the project, adhere to best practices, achieve target ROI, and know how to scale and reduce volumes when necessary.
• Lead an additional area of responsibility, suggest ideas and improvements, know how to analyze competitors, and make data-driven decisions.

The ideal profile:

• 4+ years of relevant experience in digital marketing as User Acquisition.
• Practical experience with a large budget in Paid Social platforms (Meta Ads / TikTok / Snapchat).
• Proficiency in English - B2 or higher level.
• Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional teams.
• Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides), experience with Google Analytics / Tableau / Clarisight will be a plus.
• Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary.

Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!