Senior UA Manager Apps & Games - Remote

Admiral Media - Digital Marketing & Growth; España; A distancia; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Admiral Media - Digital Marketing & Growth is seeking an experienced app marketer with Apps & Gaming experience to run and scale international marketing campaigns. This role is fully remote and we hire globally.

You will ideate, create and manage campaigns across multiple display channels, optimize CPA & ROAS, and present results with advanced Excel dashboards. Fluency in English is essential; other languages are a plus.

Formación

• Min 3 Years app marketing experience.
• Experience setting up MMPs & SKAdNetwork.
• Strong numeracy and CPA/ROAS understanding.
• Creating dashboards in Tableau, Looker, Data Studio or similar.
• Daily use of apps advertising on Facebook/Instagram/Snap/TikTok and related platforms.
• Fluent in English; other languages a plus.

Responsabilidades

• Ideate, create and manage digital marketing campaigns on display channels (TikTok, Snap, Facebook, Pinterest, Twitter, etc).
• Manage international app marketing campaigns.
• Achieve client CPA & ROAS goals.
• Present results and use advanced Excel for calculations.
• Identify correlations in data and suggest next steps to win more users.
• Work with CSV files & large Excel reports.
• Brief the creative team on paid social or display needs.
• Leverage automation features on marketing channels.
• Scale client success by growing their apps.

Conocimientos

App marketing

MMPs & SKAdNetwork

CPA/ROAS analytics

Excel dashboards

PowerPoint

Analytical mindset

English fluency

Herramientas

Tableau

Looker

Data Studio

BigQuery (GBQ)

Descripción del empleo

Admiral Media is a fast growing & award winning creative performance marketing agency.

We are looking for an experienced app marketer with Apps & Gaming experience to run & scale our clients International marketing campaigns. This role is fully remote and we hire globally.

What you will be doing

• Ideate, create and manage digital marketing campaigns on various display marketing channels (TikTok, Snap, Facebook, Pinterest, Twitter, etc)
• Manage international app marketing campaigns
• Achieve the business goals of our clients (usually CPA & ROAS)
• Put your results in a presentable format & use advanced calculations in Excel if needed
• Identify correlations between the numbers and draw conclusions on the next steps to win more (paying) users for our clients' apps
• Work with CSV files & large Excel reports
• Brief the creative team on your needs to succeed on paid social or display
• Leverage automation features on every digital marketing channel
• Scale our clients success, we only grow if our clients grow.
• Test and deliver reports on newest ad products (alpha & beta tests) to ensure we are on the forefront of digital advertising
• Ideally you also review clients app and suggest improvements on ASO, Onboarding or Monetisation

What you bring

• Min 3 Years app marketing experience
• You know how to explain and set up MMPs & SKAdnetwork
• You have fun with numbers (you understand the fundamental metrics of performance marketing, eg. CPM, CPA, ROAS)
• You may know how to create dashboards on Tableau, Looker, Data Studio or similar tools using GBQ
• Living in the world of apps: you consume Facebook, Instagram, Snap, TikTok or other apps daily and understand how advertising works.
• Fluent in English! Other languages are plus of course
• Awesome Powerpoint / Presentation skills
• You master the details (your work must be super accurate, structured and precise)
• Extremely analytical & high attention to detail
• Motivation to learn & grow your skillset