Senior Traffic Manager Business Development & Marketing • Barcelona •

Netenders; Comunidad Valenciana; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An exciting opportunity awaits at a fast-growing international e-commerce company specializing in Wholesale Blank and Customized Apparel. As a Senior Traffic Manager, you will take charge of driving performance through strategic planning, campaign oversight, and performance optimization. Collaborate with a talented team to shape the future of performance marketing in the apparel industry. With a focus on maximizing traffic conversion and leveraging advanced analytics, your contributions will directly impact the company's growth and success. If you thrive in a dynamic environment and are passionate about digital marketing, this role is perfect for you.

Servicios

Flexible start and finish times

23 holiday days per calendar year

Ticket restaurant for your daily meal

Health insurance

Exclusive access to gym program for employees

Formación

• 5+ years as a Traffic Manager or similar role in the fashion/apparel industry.
• Strong ability to execute and optimize digital marketing strategies.

Responsabilidades

• Develop and manage SEO and SEM strategies for B2B and B2C channels.
• Monitor e-commerce traffic data and optimize conversion rates.

Conocimientos

Digital Marketing Strategies

SEO

SEM

Social Media Marketing

Data Analysis

A/B Testing

Conversion Rate Optimization

Project Management

Educación

Master's degree in Digital Marketing

Equivalent training in e-commerce

Herramientas

Google Analytics (GA4)

Google Ads Manager

Google Merchant Center

SEMrush

Descripción del empleo

Are you ready to take charge of driving performance in a fast-growing international e-commerce company specializing in Wholesale Blank and Customized Apparel? If so, we have an exciting opportunity for you at NETENDERS!

We’re seeking a Senior Traffic Manager to control and increase our e-commerce traffic while maximizing its conversion to income. You'll have the unique opportunity to manage high-impact campaigns, collaborate with a talented team, and shape the future of performance marketing in the apparel industry. As a senior member of our marketing team, you will directly report and present digital strategies to the company's management board on a daily basis.

Your key responsibilities:

Strategic Planning & Campaign Oversight:

• Develop, implement, and manage comprehensive SEO and SEM strategies for both B2B and B2C channels, ensuring alignment with broader business objectives.
• Oversee paid advertising campaigns across multiple platforms, including Google Ads, Meta (Facebook, Instagram), and TikTok, driving high-quality traffic and maximizing ROI / POAS.
• Drive the paid and organic social strategy by developing high-performing campaigns and engaging our audience across social media platforms.
• Identify and capitalize on new opportunities in paid and organic channels to enhance traffic quality and performance.

Performance Optimization:

• Monitor and analyze e-commerce traffic data to identify high-performing campaigns and optimize conversion rates.
• Conduct advanced A / B testing on ad creatives, copy, and landing pages to refine campaign performance.
• Continuously improve website conversion rates (CRO) through user behavior analysis and strategic updates.

Traffic Monetization & Marketplace Growth:

• Implement and manage revenue-generating platforms to effectively monetize website traffic.
• Drive growth and optimize performance for the company’s digital marketplace presence, ensuring alignment with revenue targets.

Web Analytics & Reporting:

• Leverage tools like Google Analytics (GA4) and other tracking platforms to monitor and report on traffic performance across all channels.
• Create and present detailed performance reports on customer behavior, campaign efficiency, and commercial outcomes, delivering actionable insights for continuous improvement.

To excel in this role, you should have:

• Minimum 5+ years as a Traffic Manager or in a similar role, ideally within the fashion / apparel industry.
• A strong ability to define, execute, and optimize digital marketing strategies across SEO, SEM, Social Paid, and Social Organic.
• Expertise in tools such as Google Analytics (GA4), Google Ads Manager, Google Merchant Center, and platforms like SEMrush.
• Advanced skills in interpreting data, tracking campaign performance, and delivering actionable insights to improve ROI.
• An eye for identifying engaging content that resonates with target audiences and delivering clear, impactful creative briefs.
• Proven experience in leading projects and managing budgets.
• Comfortable working in a fast-paced, dynamic environment while managing multiple priorities effectively.
• Experience in an international environment and the ability to adapt marketing strategies to the local specifics of target markets.
• Fluency in English; additional languages are a plus.
• A Master's degree or equivalent training in digital marketing, e-commerce, or a related field.

The benefits at Netenders:

• Flexible start and finish times
• 23 holiday days per calendar year
• Ticket restaurant for your daily meal
• Health insurance
• Exclusive access to our gym program for employees