Senior Systems Innovation Marketing Expert

beBeeProductMarketing; Málaga; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading technology firm is seeking a Product Marketing Specialist in Málaga, responsible for developing marketing strategies and sales enablement content across a multi-product portfolio. The role requires collaboration with cross-functional teams and expertise in B2B demand generation, aiming to support the growth of Ansys products.

Formación

• Minimum 5 years of experience in product marketing.
• Broad functional expertise across several marketing competencies.
• Experience supporting global B2B demand generation campaigns.

Responsabilidades

• Define, drive and develop product marketing plans across a portfolio.
• Manage product messaging and positioning, marketing plans.
• Create and develop marketing plans targeting global systems engineering audience.

Conocimientos

Digital Marketing

Account Based Marketing

B2B Marketing

Collaboration

Technical Acumen

Educación

Bachelor's degree in Marketing

MBA (preferred)

Degree in Mechanical or Systems Engineering

Descripción del empleo

We are seeking a skilled Product Marketing Specialist to join our team. As a key member of our product marketing organization, you will be responsible for defining, driving and developing product marketing plans and sales enablement content across a multi-product portfolio.

This includes managing the development of product & solution messaging and positioning, marketing plans, sales enablement material content, supporting the field and corporate marketing organizations, as well as maintaining the external strategic co-marketing partnerships required by the business, to support the growth and revenue goals associated with the product line and specific global campaigns.

You will deliver value-based messaging for Ansys ModelCenter and Ansys System Architecture Modeler products, in collaboration with Ansys Model-Based Systems engineering strategy, to prospective customers, existing customers and partners, in conjunction with Product, Sales and Marketing teams.

You will create and develop marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.

This position requires strong technical acumen as well as the ability to communicate and drive consensus among cross-functional groups to achieve joint goals across a variety of departments, including product, sales, corporate marketing, development, partnership, and field marketing.

Key Responsibilities :

• Define, drive and develop product marketing plans and sales enablement content across a multi-product portfolio.
• Manage the development of product & solution messaging and positioning, marketing plans, sales enablement material content.
• Sell-enablement material content.
• Support the field and corporate marketing organizations, as well as maintain external strategic co-marketing partnerships.
• Create and develop marketing plans and lead generation campaign kits targeting the global systems engineering audience.
• Promote Ansys products in alignment with product marketing strategy and corporate programs.

Requirements :

• Bachelor's degree in Marketing (preferably MBA), Mechanical or Systems Engineering, Computer Science or a related field with minimum 5 years of experience.
• Broad functional expertise across several marketing competencies (Digital, Social, Web Account Based Marketing).
• Masters or other advanced degree in Marketing or Engineering with previous experience in product marketing for software business.
• MBSE, System Architecture Modelling, SysML, Digital Models and Simulation.
• Experience supporting global B2B demand generation campaigns.

About Us :

We're proud to offer programs available to all employees to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally-minded customer base.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

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