Senior Specialist, Global PR & Communication

Radisson Hotel Group - Corporate Office; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A prestigious international hotel group is seeking a Snr Specialist Global PR & Communication in Brussels. This role involves driving global PR strategies and developing influencer relations. Candidates should have 3-5 years of experience, preferably in travel/lifestyle sectors and a strong network of influencers. The position requires excellent communication skills and a creative mindset.

Formación

• Minimum 3-5 years of PR/Communication/Social Media experience.
• Experience managing PR within an international environment.
• Strong understanding of Influencer marketing.

Responsabilidades

• Cultivate relationships with media and influencers.
• Provide recommendations for PR activation opportunities.
• Manage Influencer Outreach Program.

Conocimientos

Creative writing and editing skills

Strong attention to detail

Strong organizational and project management skills

Ability to foster relationships with media

Native or professional proficiency in English

Educación

Bachelor’s degree in Communications / Marketing / PR

Herramientas

Meltwater

Klear

Descripción del empleo

Overview

Radisson Hotel Group, one of the world's largest hotel groups with ten distinctive hotel brands, is looking for a Snr Specialist Global PR & Communication (Duration: 7 months, starting early December 2025).

Are you a seasoned brand storyteller who knows how PR & Social work together to maximize a brand’s visibility? Are you passionate about creating engaging communications strategies to elevate brands? If you want to help us stand out from the crowd and make newsworthy stories, then this role could be for you.

About the role

The Snr Specialist Global PR & Communication will be an integral part of the Social Media Consumer PR team, working closely with both the team lead and area PR leaders to drive the Consumer PR strategy globally. The mission of this role is to develop compelling content and partnerships to position our hotels and brands within top-tier lifestyle media and drive earned media opportunities.

This role is a 7-month maternity replacement, based in the Brussels Corporate Support Office and reporting to the Global Consumer PR Manager.

Responsibilities

• Cultivate strong relationships internally with area PR leaders and key stakeholders and externally with media and influencer/content creators to develop key media and influencer relations.
• Act as expert for key stakeholders to direct Consumer PR strategy across the business, including sharing of best practices, guideline development and trainings.
• Provide recommendations to area PR leaders and key stakeholders on PR activation opportunities.
• Assist in running the department’s Press Office including reviewing press releases, monitoring performance, and leveraging media relations.
• Prepare and review press releases and disseminate to relevant media.
• Manage Influencer Outreach Program and partnerships with quality content creators to establish a strong global network, in alignment with area PR and Field Activation team; including identifying profiles, managing incoming requests, and regular performance reporting.
• Together with the Field Activation team, leverage content creators’ network to produce quality content at scale to feed into global and individual hotels’ social media channels.
• Manage the content calendar of Consumer PR activities in close alignment with Corporate Communications topics.
• Regularly track Consumer PR coverage with a clear measurement framework for KPIs.
• Develop an in-depth understanding of the media landscape across key markets in partnership with area PR leaders to maximize cross-market activities and PR-driven brand events. Globally, coordinate press trips with the Field Activation team with a focus on icon hotel openings.

Knowledge & Experience

• Minimum 3-5 years of PR/Communication / Social Media experience, preferably within the travel / luxury / lifestyle sector (in-house or agency experience).
• Experience with lifestyle media (lifestyle publications, social media influencers, content creators).
• Bachelor’s degree or equivalent in Communications / Marketing / PR or similar field.
• Experience managing Communication & PR within an international environment.
• Experienced communicator capable of engaging senior executives and company employees to support implementation of the strategy.
• Strong understanding of Influencer marketing, both paid and earned; existing network of influencers / content creators is a plus.
• Experience with PR tools for media monitoring (Meltwater), press release distribution and influencer management (Klear).
• Up-to-date knowledge of PR & Social Media, with a keen eye on best practices.

Skills

• Native or professional proficiency in English; other European languages are a plus.
• Creative writing and editing skills – the ability to write compelling content with an understanding of what makes a newsworthy story.
• A passion for communication - a natural networker who enjoys collaborating with cross-functional teams.
• Ability to foster relationships with media, resulting in positive press coverage.
• Strong attention to detail – a belief that details really matter.
• Strong organizational and project management skills.
• A creative mindset to help push the boundaries of communications.

Details

• Salary: To Be discussed
• Schedule: Full Time
• Experience: Minimum 3-5 years of experience
• Location: Brussels