Senior SMM Specialist

Orange Uni; Palma de Mallorca; A distancia; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

Join a leading creative agency as an SMM Specialist to enhance our social media presence. You’ll collaborate with a dynamic team, crafting engaging content, strategizing for growth, and driving community engagement. This remote, full-time role requires a proactive approach and 5 years of SMM experience.

Servicios

Creative Freedom

Growth-Oriented Culture

Collaborative Team Environment

Meaningful Impact on Brand Presence

Formación

• 5 years of SMM experience required.
• Exceptional copywriting skills essential.
• Basic graphic design skills using Photoshop or Canva.

Responsabilidades

• Develop social media strategies for various platforms.
• Create and manage engaging content.
• Analyze performance metrics and adjust strategies accordingly.

Conocimientos

Copywriting

Community Engagement

Analytical Skills

Graphic Design

Content Ideation

Descripción del empleo

At OrangeUni , we believe in transforming creative visions into reality. Our team is passionate about delivering excellence across a broad spectrum of services — from captivating media design and expert marketing solutions to customer-first support and cutting-edge IT recruitment. We are committed to helping brands stand out in a competitive digital landscape by combining innovation, strategy, and a relentless focus on quality.

Position Summary

We are looking for a strategic, analytical, and creatively driven SMM Specialist to elevate our social media presence and actively contribute to the growth of our online communities. This role requires more than just publishing posts — we need someone who plans with intent , analyzes with depth , and executes with precision . If you are proactive, organized, and excited to experiment with content formats and engagement strategies, we would love to meet you.

Key Responsibilities :

1. Strategy, Content Planning & Plan Adaptation

• Develop platform-specific social media strategies that align with each network's tone, audience behavior, and engagement dynamics.
• Conduct regular performance reviews of past content and adjust future plans based on data insights.
• Align content planning with broader marketing and brand goals.

2. Content Ideation & Creation

• Generate original content ideas that reflect the brand's voice and values.
• Understand platform trends (e.g., TikTok’s viral formats, Instagram Reels, YouTube Shorts) and recommend relevant content styles.
• Work with the creative team to ensure the effective execution of video and visual content.
• Utilize user-generated content where applicable and identify high-performing themes.
• Possess basic graphic editing skills (e.g., Photoshop) to make quick design tweaks when needed.

3. Analytics & Reporting

• Track and interpret metrics across platforms (engagement rates, reach, saves, click-throughs, etc.).
• Prepare insightful performance reports that highlight key takeaways and suggest improvements.
• Detect patterns and develop actionable recommendations based on data.

4. Collaboration on Boosting

• Although advertising is managed by our media buyer, your working knowledge of paid campaigns will enable effective collaboration.
• Suggest organic content worth boosting and participate in performance discussions.

5. Community Management

• Engage with followers to nurture a vibrant and loyal community.
• Monitor tags, mentions, and DMs; respond appropriately and professionally.
• Repost high-quality user-generated content and integrate community feedback into future posts.

6. Smart & Timely Content Posting

• Schedule and publish content at optimal times for each platform.
• Use platform features like polls, stories, question boxes, trending audio, etc., to increase interaction.
• Stay informed about algorithm changes and new social media functionalities.
• Work in a structured, goal-oriented manner while remaining adaptable.
• Take initiative in managing your schedule and executing tasks.
• Collaborate effectively with content editors and planning managers, but remain self-accountable.

Preferred Skills & Qualities

• Exceptional Copywriting Skills : Strong command of grammar and a keen eye for brand tone across captions, thumbnails, and visuals.
• Language Accuracy : Ensure all content is polished and error-free.
• Proactive & Creative Thinking : Frequently contribute new content ideas and formats, suggest process optimizations, and spot emerging trends before they peak.
• Community Engagement : Respond to comments and messages in a timely and professional tone.
• Basic Graphic Design : Ability to make quick adjustments using tools like Photoshop or Canva.
• Detail-Oriented : Track analytics meticulously and follow up on what works — and what doesn’t.

Why Join OrangeUni?

• Creative Freedom : Your ideas and experiments are encouraged — we believe in testing bold concepts.
• Growth-Oriented Culture : We provide a dynamic environment where you can sharpen your skills and expand your expertise.
• Collaborative Team : Work alongside professionals in design, marketing, IT, and business development.
• Meaningful Impact : Your work directly contributes to building a strong digital presence for our brand and clients.

How to Apply

If you're passionate about social media, understand the power of engaging content, and are ready to be a key voice for a creative, fast-moving brand — we want to hear from you.

Please send your CV , portfolio of social media work , and a short cover note explaining why you're a good fit for this role to .

Job Type : Full-time

Application Question(s) :

• Have you managed SMM for large companies on platforms such as TikTok, Instagram, Snapchat, YouTube, and Facebook? If yes, please specify your responsibilities

Experience :

• SMM : 5 years (Required)

Language :

• Dutch (would be a plus) (Preferred)

Work Location : Remote

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