Senior SFMC Architect & Mentor

Wunderman Thompson; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Wunderman Thompson Madrid is seeking a Senior Application Consultant for SFMC to guide enterprise marketing automation transformations and lead technical implementations. You will translate business objectives into scalable SFMC architectures and work with senior client stakeholders to deliver effective campaigns.

You will mentor developers, drive best practices, and steward cross-functional delivery across global teams, ensuring robust, secure marketing solutions at scale.

Formación

• 5+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) across Journey Builder, Automation Studio, AMPscript, SSJS, and custom API integrations.
• Deep, proven expertise in Marketing Operations, including advanced marketing automation setups and enterprise lifecycle marketing frameworks.
• Extensive track record of designing, building, and optimizing complex, multi-channel customer journeys and trigger-based marketing programs.
• Advanced client-facing consultancy skills, with proven ability to lead technical workshops, manage executive expectations, and adapt to diverse client ways of working.
• Strong technical proficiency in JavaScript, SSJS, AMPscript, and HTML/CSS for building custom solutions inside marketing automation platforms.
• Advanced data management expertise, including complex SQL querying, audience segmentation, data validation, and governance.
• Demonstrated experience acting as a technical lead, mentoring junior team members, and driving quality standards across projects.

Responsabilidades

• Lead cross-functional collaboration across operations, product, and client teams to ensure seamless enterprise delivery and long-term client success.
• Champion the strategic adoption and expansion of Catalyst tools across our global client base, architecting tailored end-to-end solutions.
• Streamline complex client operations by designing and configuring advanced business logic, custom scripts (SSJS/AMPscript), and automated workflows in SFMC.
• Translate complex client requirements into scalable technical specifications, architecture blueprints, and data models.
• Establish quality assurance and testing standards to guarantee the reliability of complex configurations, custom code, and new platform features.
• Serve as a primary point of technical escalation to troubleshoot and resolve high-level application issues across SFMC environments.
• Lead requirements-gathering workshops with senior client marketers to translate business objectives into advanced technical solutions.
• Manage complex data architecture, SQL queries, and audience segmentation while ensuring data integrity, governance, and security.
• Mentor and upskill junior Application Consultants and Specialists, fostering technical excellence across the team.
• Proactively identifying opportunities to enhance and optimize the Catalyst platform and its features for enterprise clients.

Conocimientos

Salesforce Marketing Cloud

JavaScript

SSJS

AMPscript

HTML/CSS

SQL

Marketing Operations

Herramientas

Salesforce Marketing Cloud

Descripción del empleo

Wunderman Thompson Madrid is seeking a Senior Application Consultant for SFMC to guide enterprise marketing automation transformations and lead technical implementations. You will translate business objectives into scalable SFMC architectures and work with senior client stakeholders to deliver effective campaigns.

You will mentor developers, drive best practices, and steward cross-functional delivery across global teams, ensuring robust, secure marketing solutions at scale.