Senior SEM Manager

lastminute; Madrid; Presencial; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

Join a dynamic and inclusive company as a Senior SEM Manager, where you'll lead innovative SEM strategies across multiple markets. This role offers the chance to develop customer acquisition strategies, monitor performance metrics, and collaborate with various teams to drive impactful marketing decisions. Enjoy a flexible working environment with a shorter workweek and opportunities for personal growth. If you're passionate about performance marketing and thrive in a collaborative atmosphere, this is the perfect opportunity for you to make a significant impact.

Servicios

Shorter working week (36h)

Flexible start and end times

E-learning platform access

Two paid volunteering days

Travel industry discounts

Support for significant life moments

Occasional social events

Formación

• 5+ years in performance marketing with SEM focus.
• Strong analytical skills and data-driven approach.
• Experience managing large budgets for paid search.

Responsabilidades

• Oversee SEM processes and performance metrics.
• Develop customer acquisition strategies for SEM.
• Monitor sales profitability and deliver performance reports.

Conocimientos

Performance Marketing

Search Engine Marketing (SEM)

Data Analysis

Excel

Budget Management

A/B Testing

MySQL

BigQuery

Communication Skills

Team Coordination

Herramientas

Google Ads

SearchAds360

DSP Solutions

DMP/CDP Solutions

Descripción del empleo

• Working model: Hybrid from Madrid / Remote from Spain
• Team: Marketing
• Level: Professional (experience in coordinating teams)
• Location: Madrid
• Contract: Permanent full-time (36 h/week)

What your impact will be :

The Senior SEM Manager will oversee the day-to-day SEM processes and performance metrics for multiple markets and account managers. She/he will liaise with various teams within the company and will take full ownership of strategy and coordination for a key product, leading a variety of SEM projects.

• Develop customer acquisition strategies across different products for the SEM channel.
• Monitor sales profitability and target tracking daily.
• Deliver performance reports and insights, promoting new ideas and methods.
• Lead interactions with product owners and coordinate internally to develop effective SEM strategies.
• Identify growth opportunities by testing hypotheses and scaling successful tests to increase performance marketing traffic.
• Proactively monitor competitive metrics (market share, competition).
• Build and deploy an effective app and mobile strategy for the business.
• Develop solutions and automation processes for operational consistency and efficiency.
• Deliver annual forecasts and target estimations.

Qualifications: Your expertise :

• Proven performance marketing experience of 5+ years, preferably with a focus on SEM.
• Advanced Excel skills for interpreting and analyzing large datasets from multiple sources.
• Strong analytical and numeracy skills, data-oriented.
• Dynamic, with a data-driven approach; able to leverage data to influence marketing decisions.
• Experience managing large budgets for paid search campaigns.
• Good understanding of automated bidding (Google Ads, SearchAds360, etc.).
• Willingness to collaborate across departments to enhance paid search campaigns.
• Basic knowledge of MySQL, BigQuery.
• Understanding of A/B testing tools.
• Experience with DSP and DMP/CDP solutions is a plus.
• Understanding of App Campaigns channels is a plus.
• Secondary languages such as German, French, or Italian are a plus.

Additional Information :

Perks of working with us :

How we work together :

An inclusive, friendly, and international environment (colleagues from 10+ countries and over 48 nationalities).

Shorter working week: 36h full-time, with a half-day on Fridays.

Flexible start and end times.

Possibility to work remotely for periods during the year, according to local regulations.

How we learn together :

FriYays : Half a day on Friday morning dedicated to personal growth, learning, training, or focus time, with consideration for workload and deadlines.

Access to e-learning platforms (e.g., Discovery, O'Reilly) for professional and managerial development.

Other perks :

Two paid days off per year for volunteering.

Occasional social events to foster team connections.

Travel industry discounts and exclusive staff fares.

Support for significant life moments with leave options (e.g., parental responsibilities, marriages, bereavements, relocations), in line with local laws.

Selection process steps :

• HR interview (10-30 minutes).
• First interview with the manager (covering soft skills and technical knowledge). May include an offline test.
• Second interview involving a presentation of a test with the manager and colleagues.
• Third interview with the director.

Our commitment to diversity :

We are committed to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We value diverse experiences and viewpoints, believing they drive innovation. We aim for our team to reflect the communities we serve globally.

Eligibility criteria :

By applying, you confirm you are authorized to work in the country of employment and do not require visa sponsorship. Please submit your resume in English.

Remote Work : Employment Type :

Key Skills

Program Management, FDA Regulations, Facilities Management, Clinical Development, Data Management, Quality Systems, Project Management, Research & Development, GLP, Budgeting, Leadership Experience

Department / Functional Area: Marketing