Senior Project Manager CUPRA TRIBE

Seat; País Vasco; Híbrido; EUR 45.000 - 70.000; Jornada completa

Descripción de la vacante

Ein innovatives Unternehmen sucht einen Senior Project Manager für das CUPRA TRIBE Programm. In dieser Rolle gestalten Sie eine Initiative, die emotionale Bindungen schafft und Kunden zu Markenbotschaftern macht. Sie werden für die Konzeption und Umsetzung eines digitalen Erlebnisses verantwortlich sein, das die Kundenbindung fördert und strategische Partnerschaften etabliert. Dies ist eine spannende Gelegenheit, Teil einer digitalen Transformation zu werden und die Zukunft der Mobilität mitzugestalten. Wenn Sie eine Leidenschaft für Marken und Kundenbindung haben, ist dies die perfekte Rolle für Sie.

Servicios

Wettbewerbsfähiges Gehalt

Transportvergünstigungen für Barcelona und Martorell

Hybrid-Arbeitsmodell

Rabatt auf Mahlzeiten

Zugang zum medizinischen Netzwerk

Gruppenlebensversicherung

Betriebliche Altersvorsorge

Rabatte auf SEAT-Fahrzeuge

Persönliche Darlehensoptionen

Laufende Schulungen

Formación

• Erfahrung in Kundenloyalitätsprogrammen, vorzugsweise in Lifestyle oder Mobilität.
• Analytische Denkweise mit datengetriebenen Entscheidungsfähigkeiten.

Responsabilidades

• Leiten des CUPRA TRIBE Programms von der Konzeptphase bis zur Ausführung.
• Entwicklung eines Loyalitätsmodells zur Förderung des Engagements.

Conocimientos

Kundenloyalität

CRM

Markenbindung

Datenanalyse

Community-Building

Descripción del empleo

Join to apply for the Senior Project Manager CUPRA TRIBE role at SEAT S.A.

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SEAT S.A. is the only company that designs, develops, manufactures, and markets cars in Spain. Part of the Volkswagen Group, headquartered in Martorell (Barcelona). SEAT S.A. offers the latest connectivity technology in its range of vehicles and is undergoing a digital transformation to shape the future of mobility.

Inspired by the values of Boldness, Success, and Unity, we work with autonomy, honesty, and courage. We challenge ourselves, learn from mistakes, and celebrate successes together.

Do you want to be part of this journey? Join us!

Mission

We’re creating a new way for our customers to connect with CUPRA—through experiences, community, and shared purpose. As the lead of the CUPRA TRIBE Program, you will shape an initiative that fosters emotional bonds and turns customers into brand advocates.

What You'll Do

• Design and lead the CUPRA TRIBE program from concept to execution, ensuring a seamless, digital-first experience.
• Develop a loyalty model that encourages engagement through badges, levels, rewards, and rituals.
• Create emotional touchpoints via challenges, milestones, and brand moments.
• Curate memorable experiences, both physical and digital, to deepen connection.
• Manage communication plans to inform and inspire the TRIBE members.
• Work with social and content teams to amplify the movement and encourage storytelling.
• Establish strategic partnerships to enhance the program's value.
• Collaborate across departments to bring the TRIBE to life at every touchpoint.
• Track engagement and KPIs to optimize the program's impact.

Requirements

• Experience in customer loyalty, CRM, or brand engagement programs, preferably in lifestyle, mobility, or premium brands.
• Understanding of loyalty mechanics and community-building strategies.
• Ability to link loyalty strategies with business KPIs and customer lifecycle value.
• Experience collaborating across departments and managing external partners.
• Analytical mindset with data-driven decision-making skills.
• Passion for brand culture, customer experience, and building initiatives from scratch.

What we offer

• Competitive salary
• Transportation benefits for Barcelona and Martorell
• Hybrid work model (2 days remote per week)
• Discounted meals at our canteen and cafeteria
• Access to Medical Center network
• Group life insurance
• Employment pension plan from the second month
• Discounts on SEAT vehicles and leasing options
• Personal loan options after one year
• Ongoing training via our Learning platform
• Employee activities and discounts

At SEAT, we value diversity and inclusion, fostering an environment where everyone can be authentic and heard. We are committed to equal opportunities for all.