Senior Product Marketing Specialist – Digital Markets

Gartner; Barcelona; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading technology firm in Barcelona is seeking a Product Marketing Specialist to enhance growth through innovative go-to-market strategies. The role requires 5+ years of experience in product marketing within a B2B environment. Responsibilities include supporting customer insights, product launches, and marketing campaigns. The firm offers competitive compensation and various employee benefits including medical care and pension schemes.

Servicios

Competitive compensation

23 days annual holiday

Private Medical and Dental Care

Life and Disability Insurance

Public Transport Subsidy

Ticket Restaurant Card

Childcare Vouchers

IncentiFit reimbursement

Pension Scheme

Tuition Reimbursement

Employee Stock Purchase Plan

Employee Assistance Program

Gartner Gives Charity Match

Relocation Assistance

Formación

• 5+ years of relevant experience in product marketing, ideally at a B2B technology company.
• Strong analytical skills with experience in market research and competitive analysis.
• Excellent communication skills for technical and non-technical audiences.

Responsabilidades

• Support and evolve go-to-market messaging and positioning.
• Develop and execute integrated sales and marketing campaigns.
• Support product launches end-to-end and develop launch strategies.
• Act as the voice of the customer to inform product strategy.
• Accelerate pipeline growth and drive product adoption.

Conocimientos

Product marketing expertise

Analytical skills

Communication skills

Problem-solving

Educación

Bachelor’s degree in Marketing, Business, or related field

Descripción del empleo

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business comprises three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

What we’re looking for:

Gartner Digital Markets is looking for a Product Marketing Specialist to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for Gartner Digital Markets.

Responsibilities:

• Go-to-Market Strategy & Messaging: Support and evolve go-to-market (GTM) messaging and positioning frameworks, translating complex, technical, and product features into clear, compelling, and differentiated value propositions and stories that resonate with our clients.
• Develop and execute integrated sales and marketing campaigns by leveraging data-driven closed/won analyses, ongoing competitive intelligence, and customer insights to identify and articulate key differentiators, keeping our narrative fresh.
• Test, measure, and optimize product messaging and positioning through A/B testing, market research, customer interviews, and feedback loops.
• Product Launches & Enablement: Support product launches end-to-end, develop launch strategies, build cross-functional go-to-market plans, create enablement materials, and orchestrate alignment across Product, Sales, Marketing, and Customer Success to ensure successful launches and sustained momentum.
• Customer & Market Insights: Act as the voice of the customer—championing user needs, pain points, and feedback to inform product strategy, roadmap, and feature prioritization. Partner closely with Product, UX, and Customer Success teams to validate new product hypotheses and design scalable GTM motions.
• Growth, Adoption & Performance: Accelerate pipeline growth and drive product adoption, upsell, and expansion by collaborating with Product, Sales, and Account Management teams, leveraging lifecycle marketing, in-product messaging, and targeted campaigns to maximize customer engagement and value realization.

Requirements:

• Bachelor’s degree preferred, ideally in Marketing, Business, or a related field.
• 5+ years of relevant experience in product marketing, ideally at a leading B2B technology company, SaaS provider, or online marketplace.
• Demonstrated expertise in translating technical concepts into customer-centric messaging, with a strong portfolio of successful product launches and campaigns.
• Strong analytical skills with experience in market research, competitive analysis, and using data to drive decisions and measure impact.
• Excellent written and verbal communication skills, with the ability to distill complex information into clear, actionable recommendations for both technical and non-technical audiences, including executives.
• Creative problem-solving skills and a growth mindset—able to diagnose challenges, break them down into actionable components, and drive toward innovative solutions.

What We Offer:

• Competitive compensation.
• 23 days annual holiday and an additional day off for your birthday.
• Private Medical and Dental Care.
• Life and Disability Insurance.
• Public Transport Subsidy.
• Ticket Restaurant Card.
• Childcare Vouchers (Ticket Guarderia).
• IncentiFit - annual reimbursement for health-and-wellness-related activities.
• Pension Scheme.
• Tuition Reimbursement.
• Employee Stock Purchase Plan.
• Employee Assistance Program.
• Gartner Gives Charity Match.
• Relocation Assistance - a specialist to help you with all the appointments and paperwork.

Gartner is an equal opportunity employer and welcomes applications from diverse candidates.