Senior Product Marketing Manager (Datos Team)

Semrush; Oviedo; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

Semrush, a top tech company, seeks a Senior Product Marketing Manager for its Datos Team. This role involves strategic development of GTM plans for product launches and execution in collaboration with Product and Sales teams. The ideal candidate will have substantial experience in B2B marketing, strong analytical skills, and the ability to thrive in a fast-paced remote environment. You'll join a diverse team committed to delivering privacy-secured data solutions.

Servicios

Unlimited PTO

Flexi Benefits for hobbies

Employee Support Program

Family support aid

Employee Resource Groups

Office meals and snacks

Team building activities

Training and conferences

Employee gifts

Formación

• Proven experience in product marketing and GTM execution.
• Strong understanding of product lifecycle and GTM best practices.
• Ability to work independently in a fast-paced environment.

Responsabilidades

• Develop and execute GTM plans for product launches.
• Conduct market research and competitive analysis.
• Collaborate with teams to create sales enablement materials.

Conocimientos

Communication

Presentation

Interpersonal Skills

Analytical Skills

Problem Solving

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

ClickUp

Jira

Descripción del empleo

We are Semrush, a global tech company developing our own product – a platform for digital marketers.

Are you ready to be a part of it? This is your chance! We’re hiring for the Senior Product Marketing Manager (Datos Team).

Tasks in the role

1. Develop and execute comprehensive GTM plans for new product launches and feature updates.
2. Define and refine product positioning, messaging, and value propositions, ensuring alignment with market needs and customer insights.
3. Conduct market research and competitive analysis to inform product strategy and GTM initiatives.
4. Collaborate with Product and Sales teams to develop sales enablement materials, including presentations, demos, and training resources, with support from our Content Marketing Manager.
5. Analyze GTM performance metrics and provide insights to optimize future initiatives.
6. Lead the development and execution of GTM strategies aligned with business objectives.
7. Work with cross-functional teams to define target audiences, develop marketing campaigns, and optimize sales processes.
8. Monitor market trends and customer feedback to identify GTM opportunities.
9. Coordinate with the Content Marketing Manager to ensure product content aligns with GTM strategy.
10. Drive projects independently and proactively.
11. Identify and resolve communication and process bottlenecks.
12. Mentor team members and foster a collaborative culture.
13. Maintain strong relationships with key stakeholders.

Who we are looking for

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in product marketing and GTM execution, preferably in B2B DaaS, data SaaS, or tech environments.
• Strong understanding of product lifecycle and GTM best practices.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency with project management tools (e.g., ClickUp, Jira).
• Strong analytical and problem-solving skills.
• Ability to work independently in a fast-paced, remote environment.
• Experience in creating internal processes.
• Ideally based in Europe/CET or ET time zones.

About the team

Datos, a Semrush company, provides privacy-secured clickstream data at scale, offering insights into browsing behavior globally. Founded in 2019, with offices in NYC, Spain, and Germany, Datos aims to deliver trustworthy data for digital decision-making.

Benefits

• Unlimited PTO
• Flexi Benefits for hobbies
• Employee Support Program
• Family support aid
• Employee Resource Groups
• Office meals and snacks
• Team building activities
• Training and conferences
• Employee gifts

About Semrush

Semrush is a leading SaaS platform for online visibility management, helping businesses optimize their digital marketing efforts. With over 16 years of development, awards, and a public listing on NYSE, we serve over 10 million users worldwide and have a team of over 1,700 employees.

Our Diversity, Equity, and Inclusion

Semrush is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds and do not discriminate based on any protected class. We believe in creating a workplace where everyone feels they belong.

We look forward to welcoming you to our team!