Senior Product Marketing Manager (Datos Team)

Semrush; Albacete; A distancia; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

Semrush is looking for a Senior Product Marketing Manager to join their Datos team. This role involves developing and executing GTM plans, analyzing performance metrics, and collaborating with cross-functional teams to drive product visibility strategies. Candidates should have a Bachelor's degree and proven experience in product marketing within tech environments. The position offers various benefits, including unlimited PTO and flexible working options.

Servicios

Unlimited PTO

Flexible benefits

Employee support programs

Team-building activities

Training

Formación

• Proven experience in product marketing and GTM execution.
• Strong understanding of product lifecycle management and GTM best practices.
• Ability to work independently in a fast-paced, remote environment.

Responsabilidades

• Develop and execute comprehensive GTM plans for new product launches.
• Conduct market research and competitive analysis.
• Mentor team members and foster a collaborative culture.

Conocimientos

Communication

Analytical Skills

Problem Solving

Project Management

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

ClickUp

Jira

Descripción del empleo

We are Semrush, a global tech company developing a platform for digital marketers.

We’re hiring for the role of Senior Product Marketing Manager (Datos Team). Here are the key responsibilities:

1. Develop and execute comprehensive GTM plans for new product launches and feature updates.
2. Define and refine product positioning, messaging, and value propositions aligned with market needs and customer insights.
3. Conduct market research and competitive analysis to inform product strategy and GTM initiatives.
4. Collaborate with Product and Sales teams to develop sales enablement materials, including presentations, demos, and training resources, with support from our Content Marketing Manager.
5. Analyze GTM performance metrics and provide insights to optimize future initiatives.
6. Lead the development and execution of GTM strategies aligned with business objectives.
7. Work with cross-functional teams to define target audiences, develop marketing campaigns, and optimize sales processes.
8. Monitor market trends and customer feedback to identify GTM opportunities.
9. Coordinate with the Content Marketing Manager to ensure product content aligns with GTM strategy.
10. Drive projects independently and proactively resolve communication and process bottlenecks.
11. Mentor team members and foster a collaborative culture.
12. Build and maintain relationships with key stakeholders across the organization.

Qualifications include:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in product marketing and GTM execution, preferably in B2B DaaS, data SaaS, or tech environments.
• Strong understanding of product lifecycle management and GTM best practices.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency with project management tools like ClickUp, Jira.
• Strong analytical and problem-solving skills.
• Ability to work independently in a fast-paced, remote environment.
• Experience in creating internal processes.
• Ideally based in Europe/CET or ET time zones.

About the team:

Datos, a Semrush company, provides clickstream data, focusing on privacy-secured datasets. Founded in 2019, with offices in NYC, Spain, and Germany, Datos offers insights into browsing behavior across the globe.

We offer various benefits including unlimited PTO, flexible benefits, employee support programs, team-building activities, training, and more.

About Semrush:

Semrush is a leading SaaS platform for online visibility management, with over 10 million users worldwide. We have received numerous awards and went public on the NYSE in 2021.

Our commitment to diversity and inclusion is strong. We welcome applicants from all backgrounds and do not discriminate based on any protected characteristics.

We look forward to your application!