Senior Product Marketing Manager

MAKE; Oviedo; A distancia; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

MAKE, an innovative fintech company, seeks a Product Marketing Manager to lead go-to-market strategies for their creative banking solutions. This role emphasizes understanding content creators' needs, crafting compelling narratives, and driving product adoption. Join a dynamic team dedicated to building a brand that creators trust.

Servicios

Flexible working options

Competitive salary and benefits

Opportunities for career advancement

Inclusive culture in a diverse team

Formación

• 4+ years in product marketing or brand management, ideally in fintech or SaaS.
• Proven experience leading go-to-market campaigns.
• Excellent storytelling and messaging skills essential.

Responsabilidades

• Own go-to-market strategy for product launches.
• Deeply understand needs of content creators.
• Lead campaigns that drive adoption and retention.

Conocimientos

Strategic thinking

Storytelling

Cross-functional collaboration

Data-driven insights

Marketing channels proficiency

Descripción del empleo

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About MAKE

At MAKE, we believe creators deserve a banking solution that gets them. One that’s fast, intuitive, and built to help them grow. We’re building the world’s first financial platform tailored to content creators — making it easier to earn, spend, and save money across borders.

We’re looking for a brilliant Product Marketing Manager to join our team. Someone who understands how to position products, launch them with impact, and keep our users engaged every step of the way.

About the Role

MAKE’s Product Marketing team sits at the heart of everything — connecting product, brand, growth, and customer insight. You’ll be responsible for shaping how we launch new features, communicate value to our users, and build MAKE into a brand creators trust and love.

We’re looking for a strategic and hands-on PMM to own go-to-market across our core financial products. You’ll work closely with Product, Design, Content and Growth team to make sure our product is not just powerful — but adopted, used, and loved.

What You’ll Be Doing

• Deeply understanding the needs of content creators and how MAKE’s banking products support them
• Turning user insights, competitive analysis, and data into actionable marketing strategies
• Owning the go-to-market strategy for new features and product launches — from positioning and messaging to execution across channels
• Partnering with Product to shape roadmaps and ensure features are designed with clear value communication
• Crafting compelling narratives that communicate product benefits clearly and emotionally
• Leading cross-functional campaigns that drive adoption and retention
• Ensuring consistency across all touchpoints — from in-product education to lifecycle comms and social
• Iterating and testing based on performance data to continuously improve marketing impact

What We’re Looking For

• 4+ years in product marketing, brand, or growth — ideally in fintech, SaaS, or the creator economy
• A strategic thinker who can also get their hands dirty
• Proven experience leading go-to-market campaigns and driving user growth
• Excellent storytelling and messaging skills
• Comfortable working cross-functionally in a fast-moving, remote team
• Strong grasp of marketing channels : in-product, lifecycle, content, social, and PR
• Data-savvy and confident in drawing insights to shape strategy
• Bonus : experience working with or marketing to creators, freelancers, or digital entrepreneurs

What’s in it for you :

• Flexible working options : We are a remote first company allowing our employees to work from home or abroad, we also welcome you to join our amazing co-working space in the heart of Berlin!
• Competitive Salary : An attractive compensation package and benefits package
• Professional Growth : Opportunities for career advancement and personal development in a fast-growing company and undisrupted market
• Inclusive Culture : Be part of a diverse and collaborative team committed to innovation and excellence.

Why MAKE

We’re a young, fast-growing company with the opportunity to make a real impact. You’ll be part of a small, driven team that believes in creative freedom, clear thinking, and building beautiful things that work.

If you’re excited about building the future of banking for creators — we’d love to hear from you.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Product Management

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