Senior Performance Marketing Specialist (based in Spain)

AddYou; Salamanca; Híbrido; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

An innovative marketing agency is on the lookout for a Senior Performance Marketing Specialist to join their dynamic team. This role is pivotal in shaping effective marketing strategies and managing digital campaigns across various platforms. You will collaborate closely with clients and internal teams, leveraging data to optimize performance and drive growth. With a focus on creativity and collaboration, this position offers an exciting opportunity to make a significant impact in a supportive and flexible work environment. If you are detail-oriented, proactive, and passionate about performance marketing, this is the perfect opportunity for you to thrive.

Servicios

Flexible working hours

Remote work option

Professional development budget

Collaborative atmosphere

Early finish on Fridays

Formación

• 3+ years managing Google Ads and programmatic campaigns.
• Strong analytical skills with a focus on data-driven insights.

Responsabilidades

• Develop and optimize cross-channel digital campaign strategies.
• Collaborate with teams to assess campaign briefs and execute tactics.

Conocimientos

Google Ads Management

Programmatic Campaign Management

Data Analysis

Communication Skills

English Proficiency

Educación

Bachelor's Degree in Marketing or related field

Herramientas

Google Marketing Platform

DV360

Google Analytics

Looker Studio

Descripción del empleo

Our client is an integrated marketing and creative agency, a place where ideas, media, and technology come together. They are seeking a Senior Performance Marketing Specialist to join our Performance team.

We are in search of a dynamic, outcome-oriented individual with exceptional communication skills to become a part of our performance marketing team. Your role will involve collaborating closely with our clients and team members to formulate strategies and oversee the everyday management of our paid social, search, and display initiatives. You’ll present our clients with insightful, actionable advice and proactively offer solutions that will assist them in achieving growth in the short, medium, and long term.

Responsibilities

• Development of overall media investment and expansion strategies of cross-channel digital campaigns.
• Optimize campaigns on a daily basis across creative, bidding, audience data sets and daily budget management.
• Active collaboration with cross-functional teams (e.g. data, marketing, design, technical) in assessing campaign briefs and execution of day-to-day tactics that increase traffic, leads, revenue and ROAS.
• Creating actionable audiences and tailored messaging.
• Crafting and evaluating campaign performance of well-defined KPI’s, learning and iterating based on results.

What should you bring

• 3+ years managing Google Ads campaigns (search, display, shopping), preferably on the Google Marketing Platform (GMP).
• 3+ years of experience managing programmatic campaigns on DV360.
• Good understanding of analytics, tracking solutions and attribution models.
• Ability to leverage data from different sources, and translate it into actionable insights to help you optimize campaigns.
• Working knowledge and experience with Google Analytics and Looker Studio is desirable.
• Great communication skills to deliver clear, actionable and relevant insights to both clients and internal stakeholders (data story-telling).
• English -speaker (C2 or native) - ESSENTIAL.
• EU work permit.

About you

• You're detail-oriented, with a drive for perfection down to the last number.
• You can ensure the quality of the work done, striving for efficiency.
• You’re proactive, organized, curious, and empathetic, and you can multitask across multiple workstreams.
• You are a self-starter : you thrive on taking ownership of initiatives with limited oversight because discovery is our place.
• You share our values : kindness, growth, respect, accountability, and equality…. And fun!

What we offer

• Full-time position, fixed-term contract, reporting to the Managing Partner.
• A collaborative atmosphere, working together in an interdisciplinary team where you’ll support other teams and receive support from the management team.
• Autonomy; you can work with little supervision at a good pace.
• Regular feedback exchange, participation in company off-sites, and access to a professional L&D budget to spend on conferences, seminars, and workshops.
• Your work-life balance is important to us, so we offer flexible working hours (8 : 30 - 10 am margin) and early finish on Fridays (3 pm).
• Option to work remotely or at the office (Barcelona).
• Career development opportunities; the stage is yours!