Senior Performance Marketing Manager

BLING; Castilla-La Mancha; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Senior Performance Marketing Manager to lead their paid acquisition strategy. This role involves taking ownership of performance marketing campaigns, driving growth and efficiency across multiple channels. You'll collaborate with cross-functional teams and external agencies to optimize campaigns, improve acquisition costs, and build a scalable marketing engine. Join a fast-paced, mission-driven company and make a significant impact on the financial lives of millions of Europeans while enjoying a flexible work policy and a collaborative culture.

Servicios

Flexible Work Policy

Impact & Autonomy

Startup Culture

International Team

Formación

• 5+ years of experience in performance marketing, ideally in B2C tech startups.
• Deep expertise in ad buying on various platforms like Meta and Google.

Responsabilidades

• Develop and execute multi-channel paid acquisition strategies.
• Optimize campaigns for growth efficiency and ROI.

Conocimientos

Performance Marketing

Data Analysis

A/B Testing

Budget Management

Campaign Optimization

Fluency in English

Fluency in French

Herramientas

Meta Ads

Google Ads

TikTok Ads

Snapchat Ads

Adjust

Descripción del empleo

At BLING, we’re on a mission to break the vicious circle of financial stress in Europe with :

• the only transparently priced and comprehensive banking product: account, debit card, credit and more, without limits, for a fixed monthly price. Never a cent more.
• a free cash advance of up to €100 for whatever our users need.
• more features designed to make money easy!

We are a mission-driven, user-first, and VC-backed company growing extremely fast. We launched our new product in January 2024 and already have: 100k+ accounts on which we’ve processed more than 100 million euros.

If you're looking for an opportunity to improve the financial life of 180M Europeans, BLING is the place to be.

About the Role

We are looking for a Senior Performance Marketing Manager to lead and scale our paid acquisition strategy in Barcelona. You will take full ownership of performance marketing campaigns, driving growth, efficiency, and ROI across multiple paid channels.

As part of our Marketing team, you will work cross-functionally and with external agencies to optimize campaigns, improve acquisition costs and ROI, and build a scalable marketing engine.

Key Responsibilities

Performance Marketing Strategy & Execution

• Develop and execute a multi-channel paid acquisition strategy, including Meta, TikTok, Google Ads, Snapchat, and more.
• Optimize campaigns for CAC, LTV, ROI, and overall growth efficiency.
• Implement A/B testing across ads, creatives, and landing pages to improve conversion rates.
• Manage budget allocation and forecasting to maximize efficiency.

Data-Driven Decision Making

• Collaborate with the Data team to track performance, measure attribution, and implement marketing mix modeling.
• Ensure accurate tracking of campaigns and optimize performance reporting dashboards.
• Use insights to improve targeting, bidding strategies, and user segmentation.
• Work closely with the Product and CRM teams to align marketing efforts with activation, retention, and monetization.
• Partner with external agencies to test new ad formats, visuals, and messaging.
• Explore new acquisition channels and innovative growth hacks to scale the business.

Technical & Marketing Skills Required

You should be a performance marketing expert who thrives in fast-paced environments.

• 5+ years of experience in performance marketing, growth, or paid acquisition in B2C tech startups or scaleups. Fintech or banking experience is a plus.
• Deep expertise of ad buying on Meta, TikTok, Google, Snapchat, and more.
• Strong skills in tracking, attribution, and marketing analytics. Familiarity with Adjust is a plus.
• Deep understanding of CAC, ROI, LTV, and marketing efficiency metrics.
• Experience working with A/B testing and experimentation frameworks.
• Strong budget management and forecasting skills.
• Fluency in English and French.

What Makes You a Good Fit?

• Ownership: You want to win and are accountable for your successes and mistakes.
• Data-driven: You are data-driven and thrive on scaling acquisition with efficiency.
• Analytical & Hands-On: You don’t just oversee—you analyze, optimize, and iterate constantly.
• Agency maestro: You know how to find, manage and orchestrate external agency partners.
• Collaboration: You are collaborative and communicate well with your team and more broadly within the organization.

What We Offer

• Impact & Autonomy: Take full ownership of performance marketing strategy at a fast-growing startup that is improving the lives of millions of Europeans.
• Builder Environment: You will be building the plane as you’re flying it. We’ve done a lot but you will largely build the function.
• Startup Culture: Join an open-minded and fast-paced team where your contributions matter.
• Flexible Work Policy: The position is based in Barcelona, Spain, but you can work from home up to two days per week.
• International Team: The best people from all over the world work at BLING.