Senior Performance Marketer - Google

GrowthEdge; Murcia; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Join a dynamic team as a Performance Marketer, where you'll drive results across Google and YouTube advertising platforms. This role demands strategic thinking and technical expertise to optimize campaigns, manage significant ad spend, and provide insights that help shape customers' strategies. With an emphasis on independence and proactive thinking, you'll contribute to diverse, growth-driven clients in a collaborative environment.

Servicios

Opportunity to work with diverse, high-growth clients

Competitive compensation package

Collaborative and innovative team environment

Formación

• Experience with Google Ads and YouTube Ads required.
• Proven track record managing enterprise-level ad spend.
• Ability to analyze and optimize digital campaigns effectively.

Responsabilidades

• Develop and optimize high-performance digital marketing campaigns.
• Analyze campaign data to identify optimization opportunities.
• Present performance insights and recommendations to stakeholders.

Conocimientos

Google Ads ecosystem expertise

YouTube Ads proficiency

Campaign scaling strategies

Performance analytics interpretation

Adaptation to various business models

Herramientas

GA4

GTM

Descripción del empleo

We're looking for an exceptional Performance Marketer to join our team and drive results across our advertising platforms. The ideal candidate will be a strategic thinker with proven technical expertise who can scale campaigns while maintaining profitability and providing clear insights to stakeholders.

Key Responsibilities

• Develop, execute, and optimize high-performance digital marketing campaigns across Google and YouTube platforms
• Create comprehensive media plans aligned with business objectives and growth targets
• Build and maintain detailed performance tracking and reporting systems
• Analyze campaign data to identify optimization opportunities and scaling potential
• Present performance insights and strategic recommendations to clients and team members
• Proactively test new strategies and tactics to improve campaign performance
• Manage enterprise-level ad spend with precision and accountability

Requirements Platform Expertise

• Advanced proficiency with Google Ads ecosystem (Search, Shopping, Display, Performance Max)
• Advanced proficiency with YouTube Ads, particularly for direct response campaigns
• Deep understanding of platform algorithms, bidding strategies (both manual and automated), attribution models, and conversion tracking
• Experience integrating GA4, GTM, and other analytics tools into comprehensive reporting systems

Strategic Application & Business Acumen

• Proven ability to adapt campaign strategies across various business models (eCommerce, SaaS, service-based)
• Skilled in identifying and scaling winning offers and angles unique to each business
• Strong capability to interpret core business metrics : CAC, LTV, ROAS, MER, AOV, conversion rate, etc.
• Experience building media plans that align with growth goals, budgets, and margin requirements

Experience & Track Record

• Direct experience managing enterprise-level accounts ($100K+ / month ad spend)
• Demonstrated success scaling both eCommerce and non-eCommerce accounts
• Track record of building and leading high-performing campaigns from scratch (not just optimizing existing ones)

Executional Excellence

• Capable of operating quickly without sacrificing attention to detail
• Skilled at managing multiple accounts simultaneously with consistent performance
• Implements strong QA processes for campaign builds and reporting accuracy

Independent & Proactive Thinking

• Self-starter who proposes new strategies, tests, and improvements without prompting
• Able to challenge assumptions and solve performance bottlenecks creatively
• Maintains a strong point of view on current performance marketing best practices and trends

Communication & Reporting

• Clear communicator who can translate complex performance insights to clients
• Proficient in building dashboards, writing client updates, and creating performance reports
• Open to feedback while confidently participating in strategic discussions

Ideal Bonus Skills

• Experience with landing page CRO, funnel analysis, and split testing
• Familiarity with multi-channel attribution models (Meta, Email, etc.)
• Background in creative strategy development for YouTube and Display campaigns

What We Offer

• Opportunity to work with diverse, high-growth clients
• Competitive compensation package
• Collaborative and innovative team environment

How to Apply

If you're a results-driven performance marketer who thrives in a fast-paced environment and has a track record of scaling successful campaigns, we want to hear from you. Please submit your resume, a brief cover letter highlighting your most successful campaign strategies, and any relevant portfolio examples.

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