Senior Partner Growth Marketing Specialist - Merchandising

TN Spain; Madrid; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a passionate marketing professional to join their Private Label Growth Marketing team. This role involves leading and implementing promotional strategies for renowned partners, managing marketing projects, and optimizing campaign performance through data-driven insights. If you thrive in a dynamic environment and are excited about using technology to enhance marketing initiatives, this opportunity could be your next career move. Join a team that values creativity and results, driving impactful campaigns that resonate with travelers worldwide.

Formación

• 2+ years in digital marketing or merchandising in e-commerce or travel.
• Strong experience with content management systems and analytics tools.

Responsabilidades

• Lead site merchandising and promotional strategies for marketing campaigns.
• Analyze performance metrics to optimize promotion mix across channels.

Conocimientos

Digital Marketing

Campaign Management

Analytical Skills

Stakeholder Management

Communication Skills

Educación

Bachelor's Degree

Equivalent Professional Experience

Herramientas

Content Management Systems

Excel

Adobe Analytics

Descripción del empleo

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Client:

Expedia Group

Location:

Madrid, Spain

Job Category:

Other

EU work permit required:

Yes

Job Description:

Are you a driven marketing professional with a passion for producing impactful campaigns? Join Expedia's Private Label Growth Marketing team. Our team works directly with some of the world’s most established online travel agencies, airlines, hotel chains and financial institutions! If the idea of starting each day by reviewing yesterday’s campaign results and initiating changes to optimize performance excites you, then this may be your next great opportunity!

What you’ll do:

1. Lead and implement site merchandising and promotional strategies for our partners' marketing campaigns. This role will manage all implementation aspects internally, such as coordinating marketing projects with account managers, marketing channels, suppliers, creative and production teams.
2. Become an expert user of our merchandising tools, such as content management solutions, inventory management, analytics and reporting tools.
3. Manage all tactical details related to promotions - examples: develop all necessary terms and conditions, manage copy/design requests and site placement implementation, provide promotional materials to marketing partners and overall analysis of the promotion.
4. Determine and optimize a mix of promotions across marketing channels by analyzing and reporting on key performance metrics.
5. Drive continuous improvements in site visitor growth, shopper conversion and deal production through in-depth analysis, experimentation, consumer-facing tool development and A/B and multivariate testing.
6. Work with the account management team to support partner contracts and merchandising opportunities, as well as proactively sourcing inventory to meet traveler demand.

Who you are:

1. 2+ years’ experience in digital marketing/merchandising or promotional activity in consumer e-commerce or travel.
2. Bachelor's degree or related technical field; or Equivalent related professional experience.
3. A passion for using technology to drive marketing initiatives by building campaigns that drive results.
4. A love affair with content management systems, Excel, Adobe Analytics or similar analytics measuring tools.
5. Strong attention to detail, best in class organizational, stakeholder management and communication skills.
6. Dedication to continuously improving the customer experience through relevant and valuable promotions.