Senior Paid Media Specialist

DAC; Aldaya; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Una agencia de medios de rendimiento global busca un Especialista en Medios Digitales Senior para liderar la planificación y ejecución de campañas publicitarias digitales. Esta posición clave implica trabajar con clientes de alto nivel, optimizando campañas en múltiples plataformas como Google Ads y Microsoft Ads. Con un enfoque en la innovación y la colaboración, este rol ofrece la oportunidad de crecer profesionalmente en un entorno dinámico. Si tienes experiencia en el manejo de campañas pagadas y una pasión por el marketing digital, esta es tu oportunidad para avanzar en tu carrera y contribuir a resultados transformadores para los clientes.

Servicios

Crecimiento profesional

Cultura colaborativa

Beneficios competitivos

PTO generoso

Iniciativas de bienestar

Planes de ahorro para la jubilación

Oportunidades de aprendizaje continuo

Formación

• 3-5 años de experiencia en gestión de campañas digitales.
• Conocimiento profundo de Google Ads y Microsoft Ads.
• Habilidades de comunicación y análisis de datos.

Responsabilidades

• Planificación y ejecución de programas publicitarios digitales integrados.
• Optimización de campañas y análisis de rendimiento.
• Gestión de relaciones con clientes y presentaciones estratégicas.

Conocimientos

Gestión de campañas pagadas

Microsoft Office Suite

Google Ads

Microsoft Ads

Comunicación efectiva

Análisis de datos

Optimización de campañas

Educación

Licenciatura en Marketing o campo relacionado

Herramientas

DoubleClick

Kenshoo

Excel

Descripción del empleo

Apply remote type Hybrid locations Madrid, Spain time type Full time posted on Posted 3 Days Ago job requisition id JR1365

Move Your Career Forward with DAC as a Senior Digital Media Specialist

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies.

Position Summary

The Senior Digital Media Specialist is responsible for the planning, creation, and execution of integrated digital advertising programs for key DAC Group clients. This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social, OLV, display, and other critical channels to DAC Group’s core offering.

What You’ll Do

• Demonstrate ability to master and use 3rd party bid management platforms (DoubleClick, Kenshoo, etc.).
• Build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.
• Pull reports and provide insights and observations on campaign performance at a high level.
• Accurately track and maintain budgets across campaigns and on multiple search engines.
• Provide traffic and cost estimates.
• Create campaigns that encompass multiple locations / geos and lines of business.
• Create campaigns that are mapped through to conversion-focused landing pages that are highly relevant and built at scale.
• Provide in-depth optimization suggestions based on account performance.
• Perform ad copy testing.
• Perform testing against various ad extensions.
• Download data into Excel, perform VLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.
• Demonstrate a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

What You Bring

• 3-5 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred.
• High-level proficiency with Microsoft Office Suite : Word, Excel, PowerPoint.
• In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.
• Previous experience in B2B marketing preferred.
• Experience in leading client relationships, contributing to strategy, and client presentations.
• Good communication skills. Ability to distill messages to their key points and adapt messages to the audience.
• Fluency in Spanish and English.

What You’ll Get

• Professional Growth : Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture : Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits :
• Competitive salary and comprehensive health benefits.
• Generous PTO, wellness initiatives, and parental leave.
• Retirement saving plans.
• Opportunities for continued learning and professional development.
• A supportive, collaborative, and casual work environment.

How We Work

This role requires two in-office days per week, with three days in-office during the three-month orientation period. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.

About Us

DAC is a leading international media agency helping brands connect with customers and prospects at every stage of the customer journey, from the enterprise level right down to hyper-local moments since 1972.

Recognized by Forrester as one of the world’s most significant growth-driving agencies, DAC is passionate about helping businesses build, maintain, and optimize their online presence, leveraging our expertise in :

• Local Presence Management
• Design and UX

DAC’s mission is to drive impactful client results by amplifying brands to their target no matter where they are.