Senior Paid Media Buyer

Ridge crafts products made to last a lifetime through simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community, setting our North star as we strive to improve every day. Together, we can do more with less.

Ridge started with The Ridge Wallet as a Kickstarter project in 2013 and is now in the hands and pockets of over 3 million people worldwide! We operate globally, selling in the US, Canada, the UK, EU, and Australia via Shopify, Amazon, and other channels. Our product catalog includes KeyCases, Bolt Action Pens, Knives, Rings, Watches, and more in development.

We are looking for individuals interested in roles with tremendous growth potential, high work standards, and quality expectations. As a fully remote company, we leverage this to find the best talent worldwide, always striving for a healthy work/life balance.

The Role

Apply here :

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across platforms such as Meta, TikTok, Snapchat, Twitter/X, and Applovin. Responsibilities include optimizing campaigns, analyzing data, and contributing to strategic planning. This role offers a unique opportunity to apply senior expertise within a high-growth DTC brand alongside industry experts.

Responsibilities

1. Campaign and Platform Ownership : Manage paid social media platforms, stay updated on platform changes, and ensure campaign effectiveness.
2. Ad Building : Create, manage, and optimize ads, develop ad copy and creative content, and ensure compliance with platform standards.
3. Data Analysis : Analyze performance data, generate reports, and recommend optimizations.
4. Quality Assurance : Conduct checks for accuracy and consistency, monitor ad performance, and address issues.
5. Ad Creative : Collaborate with creative teams, provide feedback, and ensure timely delivery of assets.
6. Campaign Management : Oversee campaign execution, targeting, budget, and bid adjustments.
7. Strategic Planning : Develop strategies, brainstorm ideas, and explore new advertising opportunities.
8. External Partner Communication : Act as main contact for ad partners, review performance, and share insights.

Ideal Profile & Requirements

1. 5+ years in DTC Paid Media Buying and Growth Marketing.
2. Expertise in ad platforms like Meta, TikTok, Snapchat, Twitter/X, and Applovin.
3. Experience with DTC ad agencies or in-house at a $100M+ DTC brand is a plus.
4. Knowledge of analytics tools such as Northbeam, Triple Whale, Haus, and GA4.
5. Understanding of attribution models, audience segmentation, retargeting, and A/B testing.
6. Strong analytical, communication, and collaboration skills.

Technical Skills

1. Proficiency in Notion, Slack, GSuite, Loom, and ad platform tools.

What's on Offer?

1. Join a market leader in Apparel & Sporting Goods.
2. Opportunity to grow within a company with a solid performance record.