Senior Paid Media Buyer

Ridge; Sevilla; A distancia; EUR 45.000 - 85.000; Jornada completa

Descripción de la vacante

Join a forward-thinking company that crafts high-quality products designed to last. As a Senior Paid Media Buyer, you will play a key role in driving effective social advertising campaigns across multiple platforms. This position offers a unique opportunity to leverage your expertise in a rapidly growing direct-to-consumer brand. Collaborate with industry experts, manage campaigns, and contribute to innovative strategies while enjoying the flexibility of a fully remote work environment. This is your chance to make a significant impact in a performance-driven organization.

Formación

• 5+ years in DTC Paid Media Buying and Growth Marketing.
• Expertise in social media platforms like Meta, TikTok, and Snapchat.

Responsabilidades

• Manage paid social media platforms and optimize campaigns.
• Analyze performance data and recommend optimizations.

Conocimientos

DTC Paid Media Buying

Growth Marketing

Data Analysis

Campaign Management

Audience Segmentation

A/B Testing

Analytical Skills

Herramientas

Notion

Slack

GSuite

Loom

Northbeam

Triple Whale

GA4

Descripción del empleo

Ridge crafts products made to last a lifetime through simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community, setting our North star as we strive to improve every day. Together, we can do more with less.

Ridge started with The Ridge Wallet as a Kickstarter project in 2013 and is now in the hands and pockets of over 3 million people worldwide! We operate globally, selling in the US, Canada, the UK, EU, and Australia via Shopify, Amazon, and other channels. Our product catalog has expanded to include KeyCases, Bolt Action Pens, Knives, Rings, Watches, and more in development.

We are seeking individuals interested in roles with high growth potential, which demand a strong work ethic and quality output. We are a fully remote company, leveraging this to attract top talent worldwide. We prioritize work/life balance and flexibility.

The Role

Apply here :

The Senior Paid Media Buyer at Ridge is vital in supporting our paid media team to develop and execute effective social advertising campaigns across platforms such as Meta, TikTok, Snapchat, Twitter/X, and Applovin. Responsibilities include campaign optimization, data analysis, and strategic planning, offering a unique chance to apply senior-level expertise within a high-growth DTC brand alongside industry experts.

Responsibilities

1. Campaign and Platform Ownership : Manage paid social media platforms, stay updated on platform changes, and ensure campaign effectiveness.
2. Ad Building : Create, manage, and optimize ads, develop compelling copy and visuals, and ensure compliance with platform and brand standards.
3. Data Analysis : Analyze performance data, generate reports on metrics like CTR, conversion rates, ROAS, and recommend optimizations.
4. Quality Assurance : Conduct checks for accuracy and consistency, monitor ad performance, and address issues proactively.
5. Ad Creative : Collaborate with creative teams to develop engaging visuals and copy, provide feedback, and meet campaign deadlines.
6. Campaign Management : Oversee campaign performance, implement targeting strategies, and manage budgets to maximize ROI.
7. Strategic Planning : Contribute to campaign strategies, brainstorm innovative ideas, and explore new advertising opportunities.
8. External Partner Communication : Liaise with external ad partners and agencies, review performance insights, and share findings clearly.

Ideal Profile & Requirements

1. 5+ years in DTC Paid Media Buying and Growth Marketing.
2. Expertise in platforms like Meta, TikTok, Snapchat, Twitter/X, and Applovin.
3. Experience with DTC ad agencies or in-house at brands over $100M revenue is a plus.
4. Knowledge of analytics and attribution tools such as Northbeam, Triple Whale, Haus, and GA4.
5. Strong understanding of attribution models, audience segmentation, retargeting, and A/B testing.
6. Excellent analytical, reporting, and communication skills.

Technical Skills

1. Proficiency in Notion, Slack, GSuite, Loom, and ad platform tools.

What's on Offer?

1. Join a leading company in Apparel & Sporting Goods.
2. Contribute to a successful and performance-driven organization.