Senior Paid Media Buyer

Ridge; Santander; A distancia; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Senior Paid Media Buyer to join their dynamic team. This fully remote role offers the opportunity to lead paid social campaigns across major platforms like Meta, Tiktok, and Snapchat. You will utilize your expertise in DTC marketing to optimize campaigns, analyze data, and contribute to strategic planning. With a focus on quality and collaboration, you'll work alongside industry experts in a supportive environment that values work/life balance. If you're passionate about growth marketing and eager to make an impact, this position is perfect for you.

Servicios

Healthy work/life balance

Remote work flexibility

Professional development opportunities

Collaborative team environment

Formación

• 5+ years in DTC Paid Media Buying and Growth Marketing.
• Strong understanding of attribution models and audience segmentation.

Responsabilidades

• Manage paid social platforms and optimize campaigns for performance.
• Analyze performance data and generate reports to improve campaigns.

Conocimientos

DTC Paid Media Buying

Growth Marketing

Data Analysis

Campaign Management

Ad Creative Development

Communication Skills

Herramientas

Notion

Slack

GSuite

Loom

Meta Ads

Tiktok Ads

Snapchat Ads

Twitter/X Ads

Applovin

Northbeam

Triple Whale

GA4

Descripción del empleo

Ridge crafts products designed to last a lifetime through simple, functional designs ready for any situation. Our materials are carefully selected, reflecting insights from our growing community, with the goal of continuous improvement. We believe in doing more with less.

Founded as a Kickstarter project in 2013, Ridge's flagship product, The Ridge Wallet, is now used by over 3 million people worldwide. We operate globally, selling in the US, Canada, the UK, EU, and Australia via Shopify, Amazon, and wholesalers. Our product range has expanded to include KeyCases, Bolt Action Pens, Knives, Rings, Watches, and more.

We seek individuals with high growth potential and high standards for work quality and effort. As a fully remote company, we leverage this to find top talent worldwide. We prioritize a healthy work/life balance to support our team.

The Role

Apply here :

The Senior Paid Media Buyer at Ridge is essential in supporting our paid media team to execute and strategize effective paid social campaigns across platforms like Meta, Tiktok, Snapchat, Twitter/X, and Applovin. Responsibilities include optimizing campaigns, analyzing data, and contributing to strategic planning. This role offers a chance to apply senior expertise within a high-growth DTC brand alongside industry experts.

Responsibilities

1. Campaign and Platform Ownership : Manage paid social platforms, stay updated on platform changes and best practices.
2. Ad Building : Create, manage, and optimize ads; develop compelling ad copy and creative content; ensure compliance with platform guidelines and brand standards.
3. Data Analysis : Analyze performance data, generate reports on metrics like CTR, conversion rates, ROAS; use insights for campaign improvements.
4. Quality Assurance : Check for accuracy and consistency; monitor ad performance and address issues promptly.
5. Ad Creative : Collaborate with creative teams to develop visuals and copy; provide feedback; ensure timely asset delivery.
6. Campaign Management : Oversee campaigns, implement targeting strategies, manage budgets and bids for optimal results.
7. Strategic Planning : Contribute to strategy development, brainstorm ideas, research new advertising opportunities.
8. External Partner Communication : Act as main contact for ad partners; review performance insights and communicate effectively.

Ideal Profile & Requirements

• 5+ years in DTC Paid Media Buying and Growth Marketing.
• Expertise with ad platforms like Meta, Tiktok, Snapchat, Twitter/X, Applovin.
• Experience with DTC ad agencies or in-house within $100M+ brands is a plus.
• Knowledge of analytics and attribution tools such as Northbeam, Triple Whale, Haus, GA4.
• Strong understanding of attribution models, audience segmentation, retargeting, and A/B testing.
• Excellent analytical, communication, and collaboration skills.

Technical Skills

• Proficiency in Notion, Slack, GSuite, Loom, and ad platform tools.

What's on Offer?

• Join a market leader in Apparel & Sporting Goods.
• Be part of a company with a proven track record of performance.