Senior Marketing Manager, Lifecycle Marketing

Remote; Las Palmas de Gran Canaria; A distancia; USD 56.000 - 193.000; Jornada completa

Descripción de la vacante

A global HR services company seeks a Senior Marketing Manager for Lifecycle Marketing to build and manage automated marketing systems. This role demands a strong background in marketing operations and excellent collaboration skills across multiple regions. The ideal candidate will bring experience with key marketing tools and a passion for data-driven strategies. This is a remote position offering a competitive salary and comprehensive benefits.

Servicios

Work from anywhere

Flexible paid time off

Stock options

Learning budget

Home office budget

Formación

• Several years of experience in marketing operations, automation, or demand generation.
• Deep understanding of marketing tech stacks and a passion for building scalable, intelligent systems.
• Fluency with Salesforce, HubSpot, Outreach, Openprise, and enrichment platforms.

Responsabilidades

• Design and operate scalable outreach systems using tools like Clay.
• Enable upstream personalization using custom objects in Salesforce.
• Collaborate closely with regional marketing teams for campaign support.

Conocimientos

Marketing operations experience

Understanding of marketing tech stacks

Fluency with Salesforce

Knowledge of API integrations

Strong collaborative nature

Fluent in English

Experience in remote working

Herramientas

Salesforce

HubSpot

ZoomInfo

Clay

Descripción del empleo

Senior Marketing Manager, Lifecycle Marketing

Join to apply for the Senior Marketing Manager, Lifecycle Marketing role at Remote

Senior Marketing Manager, Lifecycle Marketing

Join to apply for the Senior Marketing Manager, Lifecycle Marketing role at Remote

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About Remote

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote.

About Remote

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote.

We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform.

If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!

What This Job Can Offer You

This role offers the unique opportunity to build a mechanized, intelligent lifecycle marketing system from the ground up, with full ownership over how lead data flows through the funnel—from acquisition to sales handoff—using automated, scalable systems. It provides a collaborative and high-impact environment, working closely with regional marketing teams, sales, and growth operations. You’ll have the ability to shape how enriched data and personalized workflows support full-funnel campaigns across multiple regions, with direct influence on delivering faster, smarter sales cycles through automation, personalization, and intelligent lead segmentation. All of this takes place within a fast-paced, product-driven company culture that prioritizes performance, personalization, and meaningful impact.

What You Bring

• Several years of experience in marketing operations, automation, or demand generation.
• Deep understanding of marketing tech stacks and a passion for building scalable, intelligent systems.
• Fluency with Salesforce, HubSpot, Outreach, Openprise, and enrichment platforms like ZoomInfo, Clearbit, Clay, etc.
• Solid knowledge of API integrations, data flow architecture, and anti-spam best practices.
• Strong background in lead routing, deliverability, and multi-inbox infrastructure.
• A highly autonomous mindset, with a bias for action and optimization.
• Collaborative nature and experience partnering with campaign and regional teams to drive impact.
• Writes and speaks fluent English. Other languages are a plus.
• Experience working remotely is not required but is considered a plus.

Key Responsibilities

Mechanized Outreach & Data Orchestration

Design and operate scalable, automated outreach systems using tools like Clay, internal data sources, and APIs.

Integrate data from platforms like LinkedIn Insights, Yelp API, and ZoomInfo to create enriched lead personas.

Intelligent Personalization & Campaign Support

Enable upstream personalization using custom objects in Salesforce and Clay workflows.

Build personalized lead flows and assets that power regional and lifecycle campaigns.

Lead Distribution & Deliverability

Build multi-inbox routing workflows to ensure optimal deliverability.

Implement automated systems for lead validation, fallback generation, and equitable distribution (e.g., round-robin).

Cross-Functional Collaboration

Collaborate closely with regional marketing teams to support inbound and outbound campaign plays, ABM, and event follow-ups.

Sync campaign performance, enriched data, and workflows across CRM and sales enablement tools (e.g., Salesforce, Outreach).

Recommendation Engine & Smart Alerts

Develop a real-time intent framework using tools like 6sense to notify sales teams of high-potential leads.

Create CRM or Slack-based smart alerts and scoring logic to surface next-best-action insights.

Practicals

You'll report to : Manager, CRM & Lifecycle Marketing

Team : Marketing – CRM & Lifecycle team

Team size : This is an individual contributor role

Location : North America or EMEA

Start date : As soon as possible

Remote Compensation Philosophy

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.

The base salary range for this full-time position is $56,900-$192,050. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis.

Application process

Interview with recruiter

Interview with future manager

Interview with team members (no managers present)

Bar Raiser Interview

Prior employment verification check

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.

Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis.

The annual salary range for this full-time position is

113,850—$192,050 USD

Benefits

Our full benefits & perks are explained in our handbook at remote.com / r / benefits. As a global company, each country works differently, but some benefits / perks are for all Remoters :

work from anywhere

flexible paid time off

flexible working hours (we are async)

16 weeks paid parental leave

mental health support services

stock options

learning budget

home office budget & IT equipment

budget for local in-person social events or co-working spaces

How You’ll Plan Your Day (and Life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com / async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How To Apply

Please fill out the form below and upload your CV with a PDF format.

We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.

If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.

At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here.

Please note we accept applications on an ongoing basis. Seniority level

Seniority level Mid-Senior level

Employment type

Employment type Full-time

Job function

Job function Marketing and Sales

Industries Human Resources Services

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