Senior Marketing Manager, EMEA

Dynata; Madrid; Híbrido; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

A leading data insights company based in Madrid is seeking a Senior Marketing Manager to drive marketing initiatives that ensure brand leadership and revenue growth across EMEA. This role focuses on developing localized marketing programs, managing budgets, and collaborating across teams to support sales objectives. The ideal candidate has over 5 years of B2B marketing experience and excellent communication skills. This position offers a hybrid work model.

Servicios

Inclusive work culture

Flexible work arrangements

Formación

• 5+ years of experience in B2B marketing, with at least 2 years in a regional or field marketing role.
• Proven track record of supporting revenue through targeted marketing strategies.
• Strong understanding of sales and marketing alignment, pipeline management, and campaign ROI metrics.

Responsabilidades

• Design and execute regional marketing strategies that support revenue targets.
• Plan and implement integrated marketing campaigns tailored to regional audiences.
• Analyze regional market trends and customer behavior for insights.

Conocimientos

B2B marketing experience

Communication skills

Project management

Stakeholder engagement

Sales alignment

Educación

Bachelor’s degree in Marketing or Business

MBA

Descripción del empleo

A unique opportunity to be at the heart of international innovation and strategy for t he global leader in consumer and B2B insights.

Company Overview

Dynata are the world’s leading digital data collection company. As market leader we are uniquely positioned as a single source solution for digital market research projects and ad measurement. Supported by cutting edge technology and the largest, highest quality opted-in research panels we bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.

The Role

We are seeking a results-driven Senior Marketing Manager to lead marketing initiatives that ensure Dynata’s brand leadership and revenue growth across EMEA. This role requires a strategic thinker with strong execution skills to develop and manage localized marketing programs that align with sales objectives and drive pipeline generation, customer acquisition, and brand presence.

Responsibilities of the position will include:

• Regional Strategy Development
  • Design and execute regional marketing strategies that support revenue targets, customer growth, and brand visibility.
  • Align with sales leadership to understand territory goals, challenges, and priorities.
• Campaign Planning and Execution
  • Plan and implement integrated marketing campaigns (digital, field events, email, content, webinars, etc.) tailored to regional audiences.
  • Localize global campaigns for regional effectiveness.
• Cross-functional Collaboration
  • Partner with product marketing, content, digital, and analytics teams to execute go-to-market strategies. Localize efforts.
  • Work closely with regional sales teams to coordinate campaigns, track feedback, and adjust plans based on performance.
• Market & Competitive Insight
  • Analyze regional market trends, customer behavior, and competitive activity to refine positioning and messaging.
  • Identify and act on growth opportunities within the region.
• Budget Management
  • Manage the regional marketing budget effectively, ensuring maximum impact and efficiency.
• Regional Webinar and Event management
  • Ensure events are run with an eye on ROI

Essential Skills & Experience:

• 5+ years of experience in B2B marketing, with at least 2 years in a regional or field marketing role.
• Proven track record of supporting revenue through targeted marketing strategies and lead generation.
• Strong understanding of sales and marketing alignment, pipeline management, and campaign ROI metrics.
• Excellent communication, project management, and stakeholder engagement skills
• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.

Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

For administrative purposes your personal data will be kept on record and will be disclosed and transferred both within and outside the European Economic Area, including the United States of America. We shall take all reasonable steps to prevent any unauthorized access to your personal data.

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