Senior Marketing Manager

Smart Protection; Madrid; Híbrido; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Gerente de Marketing Senior para liderar su estrategia de marketing en un entorno SaaS de alto potencial. En este papel, serás responsable de diseñar y ejecutar campañas que generen demanda y optimizar el rendimiento del sitio web. Tendrás la oportunidad de crear contenido atractivo y colaborar con equipos de producto y ventas. Este puesto ofrece un contrato permanente y un entorno de trabajo híbrido, donde podrás influir directamente en el crecimiento de la empresa y enfrentar desafíos significativos que protegen marcas y consumidores. Si eres un pensador estratégico y un ejecutor apasionado, esta es tu oportunidad.

Servicios

Acceso directo a la dirección

Desafíos significativos

Equipo colaborativo y curioso

Oportunidad de dar forma al crecimiento de la empresa

Formación

• 5+ años de experiencia en marketing, preferiblemente en B2B SaaS.
• Experiencia probada en estrategias de marketing multicanal.

Responsabilidades

• Liderar la estrategia de marketing desde la planificación hasta la ejecución.
• Diseñar y ejecutar campañas centradas en la generación de demanda.

Conocimientos

Estrategia de marketing

Generación de demanda

SEO

Anuncios en LinkedIn

Anuncios en Google

Automatización de marketing

Redacción de contenido

Análisis de datos

Educación

Licenciatura en Marketing o campo relacionado

Herramientas

HubSpot

Descripción del empleo

About Smart Protection

At Smart Protection, we help companies safeguard their brands and digital assets across the web through powerful SaaS solutions. From combating counterfeits to preventing brand impersonation and piracy, we’re on a mission to protect what matters most in the digital space.
We’re now looking for a Senior Marketing Manager to take our marketing strategy to the next level. As the only marketing hire, you’ll play a pivotal role in building brand awareness, generating demand, and driving growth. This is a unique opportunity to lead marketing from the ground up and make a real impact in a growing company.

Our pillars: Protection, Technology, People and Innovation.

What will you do?

1. Own and lead the entire marketing strategy, from planning to execution, with a strong focus on growth and impact.
2. Design and execute campaigns focused on demand generation and conversion, tailored to key segments and channels.
3. Define and continuously refine buyer personas and customer journey maps to ensure messaging and tactics align with real needs.
4. Launch and optimize paid media campaigns (LinkedIn, Google Ads) to drive qualified traffic and leads.
5. Monitor and optimize website performance and SEO, aiming to continuously grow organic traffic and conversion.
6. Create high-quality content across the funnel—blog posts, newsletters, success stories, and more—to build authority and support sales.
7. Develop and manage inbound, ABM, and marketing automation strategies to attract, engage, and convert leads.
8. Design and implement lead nurturing workflows in HubSpot to move prospects through the funnel efficiently.
9. Track key performance metrics across channels, analyze campaign data, and propose optimizations to boost ROI.
10. Collaborate closely with the Product team to align messaging and showcase the value of our platform and features. Work with Sales to gather feedback from the field, improve acquisition strategies, and support opportunity closure.
11. Keep an eye on market trends, competitors, and industry shifts, adapting our positioning accordingly.

What we are looking for?

1. 5+ years of experience in marketing, ideally in a B2B SaaS or tech company.
2. Proven track record in developing and executing successful multi-channel marketing strategies.
3. Hands-on experience with LinkedIn Ads, Google Ads, and HubSpot.
4. Strong understanding of SEO, content strategy, and website performance optimization.
5. Excellent writing skills with the ability to craft engaging content in Spanish and English.
6. A strategic thinker who’s also execution-focused and comfortable driving initiatives from concept to completion.
7. Data-driven and results-oriented – you know how to measure what matters.
8. Self-starter who thrives in fast-paced, dynamic environments.

What we offer

1. Be the architect of marketing in a high-potential SaaS company.
2. Work on meaningful challenges that protect brands, consumers, and creators.
3. Direct access to leadership and the ability to shape company growth.
4. Collaborative, curious, and mission-driven team.
5. Permanent contract. We really want to add talent to our team.
6. Hybrid mode.
7. Offices Location: Cuzco.