Senior Marketing Manager

HelloChakra; Madrid; Presencial; EUR 30.000 - 50.000; A tiempo parcial

Descripción de la vacante

Join a growing startup as a Senior Marketing Manager at HelloChakra. You will be responsible for email marketing, funnel optimization, and crafting persuasive copy that drives conversions. If you're a hands-on marketer with 5+ years of experience, we're eager to meet you.

Formación

• 5+ years of experience in marketing.
• 3+ years of experience in building marketing funnels.
• Email marketing and copywriting experience.

Responsabilidades

• Own the email calendar and create engaging campaigns.
• Design and manage marketing funnels to drive conversions.
• Write and edit marketing copy for various channels.

Conocimientos

Copywriting

Email Marketing

Funnel Optimization

Social Media Management

Leadership

Herramientas

HubSpot

Klaviyo

ClickFunnels

ActiveCampaign

Descripción del empleo

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This is an exciting opportunity to be a key contributor to a growing startup, Calmoura, where your work will directly impact revenue and growth. If you're ready to roll up your sleeves, take ownership, and make a difference, we'd love to hear from you

About the Role :

We're looking for a versatile, hands-on marketer who's ready to dive deep and make things happen. This isn't a strategy-only role—it's for someone who loves building, writing, testing, and optimizing across multiple marketing touchpoints.

Your three core areas of ownership will be :

• Email Marketing – You'll own our email calendar, create engaging and high-converting emails, build nurturing sequences, and keep our subscribers excited and connected.
• Funnels – You'll design and improve marketing funnels that drive conversions, from lead magnets to sales pages and everything in between.
• Copywriting – You'll write persuasive copy across our emails, landing pages, and ads—messaging that speaks to the heart of our audience and drives action.

We're a lean team, so we're looking for someone who's comfortable wearing multiple hats, loves taking initiative, and is excited to directly contribute to business growth.

The Five Non-Negotiables Of This Role Are

• Copywriting : You'll be crafting direct marketing campaigns across email, direct mail, web, and social media.
• Being tech-savvy : You don't need to be a technical expert but you must be tech-savvy and able to quickly learn new marketing tools and technologies. Your daily tools will include CRM systems, content management systems, and email marketing platforms.
• Leadership potential : Initially, you'll be our only in-house marketing person, but as you hit goals, this role may evolve into a team leader managing marketing assistants.
• Being teachable and coachable : There will be a lot of learning on the job as we do marketing differently.
• Being a self-starter : Goals will be clearly defined, and you'll often determine what needs to happen, when, and how. Initiative is crucial.

What you'll be responsible for :

• Funnel Creation & Optimization – Design and manage marketing funnels, analyze performance, and implement data-driven improvements to boost conversions.
• Develop and execute email marketing campaigns and manage CRM systems : Write, schedule, and optimize emails, automations, and workflows. Use A / B testing and data analysis to improve open rates and conversions.
• Writing and editing marketing copy for various channels such as social media, email, and website content.
• Content & Social Media Management – Develop a content calendar, create and schedule content, and manage the company's social media presence and engagement.
• Managing the company's website : update content, ensure functionality, and improve performance.
• Tracking KPIs and campaign performance : Monitor key marketing metrics, analyze trends, and optimize strategies accordingly.
• Oversee marketing visuals and video content : Coordinate with designers and videographers to develop graphics, lead magnets, brochures, landing pages, and videos, ensuring quality and brand consistency.
• Creating and managing project timelines to ensure timely campaign delivery.
• Cross-functional collaboration : Work with sales, product, and customer service teams, and manage sponsorships and partnerships to expand reach and brand awareness.

You'll be a great fit if you have :

• 5+ years of experience in marketing.
• 3+ years of experience in building marketing funnels.
• 2+ years of experience selling online courses, especially in the new-age or Tarot industry.
• Email marketing and copywriting experience.
• Experience creating detailed briefs for designers and editors.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Klaviyo, ActiveCampaign, ClickFunnels, GoHighLevel).
• Ability to work independently on a part-time schedule, with potential to transition to full-time.
• Willingness to learn and contribute actively.
• Native or bilingual proficiency in English.

Nice-to-have's :

• Experience with ClickFunnels, Kajabi, Klaviyo, or Project Management tools.

Recruitment process :

• Application : Apply online to express your interest.
• HR Interview : If suitable, you'll be invited for an interview.
• Paid Trial Task : Complete a relevant paid test task.

If this opportunity resonates with you, we are excited to meet you and welcome you to the Calmoura team

Seniority level

• Mid-Senior level

Employment type

• Part-time

Job function

• Marketing and Sales

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