Senior Marketing Executive - Iberia & Italy

ZURU; Madrid; On-site; EUR 55,000 - 75,000; Full time

Job summary

ZURU is seeking a Senior Marketing Executive to lead marketing across Spain and Italy, from strategy through to shelf, aligning global brand initiatives with local retail realities.

You will drive growth for world-leading brands, collaborate with retailers and distributors, and optimize in-store and online experiences to elevate brand presence in Iberia and Italy.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in marketing with consumer brands.
• Experience in Iberia and Italy markets.

Responsibilities

• Collaborate with retailers to drive growth and create impactful displays.
• Guard brand assets and ensure POS approval.
• Support distributors with aligned brand plans.
• Audit online toy listings and optimize e-commerce presence.
• Negotiate media opportunities for catalogue and in-store placements.
• Customize assets for retailers with sales and the China team.
• Partner with license partners to boost brand impact.
• Analyze trends and provide retailer insights.
• Collaborate with internal and external teams and sales.
• Support trade shows and trade press to maintain brand voice.

Skills

Marketing strategy

Brand management

Retail marketing

E-commerce

Cross-functional collaboration

Spanish market knowledge

Italian market knowledge

Education

Bachelor's degree in Marketing

Tools

Google Analytics

CRM software

Excel

Job description

We're looking for a Senior Marketing Executive to lead our marketing across Spain and Italy, from strategy all the way to shelf.

If you love making global brands famous locally, and nothing beats seeing your work come to life in stores, we'd like to hear from you!

About ZURU

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re‑imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new‑generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognized and award‑winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Millie Moon, RASCALS, BONKERS Pet Treats, DAISE Beauty, and GUMI YUM Surprise and more!

For more information, visit www.zuru.com.

Role Impact

In this role, you will drive growth for world‑leading brands across Iberia and Italy owning local and trade marketing initiatives that connect innovative launches to in‑store and online experiences. Align with our global team, turn insights into action, and watch your strategies reach the shelves of the region's biggest retailers.

Reponsibilities

• Strategic Marketing with Retailers: Collaborate with retailer marketing teams to promote growth, create effective displays, initiate global social training, and build marketing proof through BD emails.

• Brand Guardianship: Ensure all POS assets have marketing approval before launch.

• Distributor Support: Provide tools and align distributors with brand plans for effective execution.

• E-commerce Exposure: Keep toy listings accurate and detailed online; audit retailers and optimize online presence. Provide feedback on asset performance.

• Media Opportunities Negotiation: Secure catalogue, window, online, and in‑store placements.

• Customize marketing assets for retailers in collaboration with sales and the China team.

• License Partnerships: Collaborate cost‑effective with license partners to enhance brand impact.

• Measure Success: Review strategies regularly, analyse trends, and provide insights to retailers. Conduct store visits when needed.

• Collaboration: Work closely with internal and external teams, partnering with sales to pursue new opportunities and deepen partnerships.

• Trade Marketing: Maintain ZURU's voice in trade press and support showroom/trade show setups.

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