Senior Marketing Data Analyst, Paid Social

Welltech; Donostia/San Sebastián; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in Health & Fitness is seeking a Senior Marketing Data Analyst to enhance their Paid Social channels. The role involves leveraging data insights for strategic decision-making in user acquisition and optimizing campaign performance. Candidates should have a strong background in data analysis and a minimum of 5 years of experience, with knowledge of platforms like Meta and TikTok pivotal for success.

Servicios

Medical insurance

Free access to mobile applications for health and fitness

Individual budget for psychologist consultations

Budget for professional training and language learning

Formación

• 5+ years experience in marketing data analysis.
• Strong knowledge of Meta or TikTok advertising.
• Proficiency in SQL and data visualization tools.

Responsabilidades

• Lead analysis of paid social campaigns and provide actionable insights.
• Collaborate with marketing teams on audience segmentation and strategies.
• Create dashboards for monitoring campaign performance metrics.

Conocimientos

Analytical Thinking

Data Analysis

Creative Thinking

SQL

English Communication

Herramientas

Looker

Tableau

Python

Descripción del empleo

Welcome to Welltech —where health meets innovation! As a global leader in the Health & Fitness industry , we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We are seeking a Senior Marketing Data Analyst to enhance and scale our Paid Social channels, with a focus on Meta and / or TikTok. This individual will leverage data insights on how to use the platform efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics.

Challenges you’ll meet :

• Lead complex analysis of paid social channels (such as Facebook and Instagram) and provide actionable insights on campaign metrics such as CTR, CPC, CPA, and ROAS.
• Identify opportunities to improve performance of campaigns by improving ad targeting, creative performance, and budget allocation through data analysis.
• Collaborate with marketing teams to provide recommendations on audience segmentation, bidding strategies, and ad placements.
• Create dashboards and reports, define key metrics, and monitor the integrity and validity of the data reported.
• Conduct competitive and market analysis to identify opportunities for growth and expansion.
• Design and execute A / B tests to enhance user engagement, conversion rates, and overall campaign effectiveness.

Minimum Requirements :

• Minimum of 5 years of experience in similar roles.
• Strong knowledge of Meta or TikTok infrastructure and Meta Pixel.
• Strong knowledge of SQL skills for data manipulation and analysis and desirable experience with visualization tools such as Looker / Tableau / etc.
• Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results.
• Able to communicate effectively in English.

Nice to have :

• Familiarity with Appsflyer, Adjust, GA, Firebase, SKAdNetwork.
• Knowledge of Python (numpy, pandas, scikit-learn, etc.).
• Knowledge of data design / data modeling.

In our team, we value :

• Sociability. Openness to communication, ability to formulate tasks clearly and concisely (written and verbal formats).
• Results orientation, flexibility. Willingness to go beyond the set tasks without limiting the areas of responsibility, as well as bring your tasks in line with the team and company global goals, implement the necessary changes, respond to changes.
• Responsibility. Attention to detail, autonomy, willingness to take on obligations and comply with agreements.
• Proactivity. The ability to set goals and achieve them. Creating opportunities without waiting for them to appear.
• Orientation to development and self-learning, interest in new technologies. A constant desire to learn and develop your skills, gain new experience.

We create comfortable conditions for cooperation focused on your rhythm of life, work, and rest and offer :

• Organization of medical insurance.
• You will have an opportunity to use our mobile applications for free (yoga, running, fitness).
• Individual budget for consultations with a psychologist.

Growth and development

• Individual budget for professional training and learning foreign languages.
• Team of skilled professionals that share knowledge and support each other.

As a part of our team, you’ll have the opportunity to develop and implement your own ideas, while helping make the world a better place!

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