Senior Marketing Analyst (All Genders) Spain

Eduki; Madrid; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Join a forward-thinking company dedicated to transforming education through innovative technology. As a Senior Marketing Analyst, you will play a pivotal role in turning data into actionable insights, optimizing marketing performance, and driving strategic decisions. This role offers the chance to work flexibly from home while contributing to a mission that empowers teachers globally. With a commitment to personal growth and a supportive work culture, you will thrive in an environment that values your contributions. If you're passionate about data-driven marketing and want to make a meaningful impact, this opportunity is for you.

Servicios

Attractive Compensation Package

Growth Opportunities

Working from Home

Employee Health Support

Team Building Events

Formación

• Significant experience in marketing analytics within a tech environment.
• Expertise in SQL, Google Analytics, and data visualization tools.

Responsabilidades

• Analyze marketing performance across all channels and identify optimization opportunities.
• Develop marketing dashboards and provide actionable insights.

Conocimientos

Marketing Analytics

SQL

Google Analytics

Data Visualization

Performance Tracking

Communication Skills

Funnel Analysis

Growth Strategies

Educación

Bachelor's Degree in Marketing or related field

Herramientas

Looker

Google Tag Manager

Descripción del empleo

Education is the future! And yet schools could be so much better for teachers and students alike. At eduki, we strongly believe in the power of good teaching and we made it our mission to empower teachers to deliver the best school education. eduki is an online platform that allows them to create, share and find self-made, class-tested educational resources. Teachers can help each other save time by offering printable as well as digital materials for all types of schools, subjects, and grade levels.

eduki is used by more than 2 million teachers internationally. Started in 2016 as a German-speaking platform, it is now available also in Spanish, French, Greek, and Italian.

If you share our mission and want to make a difference in the world of education, join our team!

Marketing Analyst (all genders) | Senior | Spain (Working from Home) | Full Time (40h / week)

Your Impact: As a Senior Marketing Analyst (all genders) you will turn eduki into a data-driven organization where every marketing decision—across all channels—is powered by real-time insights, predictive analytics, and a clear understanding of market dynamics. Here are the key tasks and responsibilities that you will be taking on to achieve this goal:

1. Marketing Performance & Optimization: You analyze the performance of all marketing channels (Paid Search, Paid Social, SEO, CRM, Organic Social, Author activity, and Direct Traffic). You identify cross-channel dependencies and opportunities for optimization.
2. Data-Driven Decision-Making & Reporting: You develop and own marketing dashboards, establish key metrics, set up and maintain user segmentation, and provide leadership with actionable insights on market trends, user behavior, and budget allocation.
3. Paid Marketing & Testing Strategies: You set up and constantly improve the target measurement framework, optimize data signals for platforms like Google Ads and Meta, and implement best practices for Paid Marketing testing and feed management.
4. Attribution & Data Tracking: You advance first-party data-driven attribution models and ensure accurate tracking and data collection across all marketing efforts.

Your Skills and Expertise: We are searching for a Senior Marketing Analyst (all genders) who is passionate about turning our Marketing Division into a data-driven function and helping us to achieve our mission to enhance education. Furthermore, you should check the following boxes:

1. You have significant experience in marketing analytics within a tech environment.
2. You are an expert in SQL, Google Analytics, and data visualization tools (e.g. Looker).
3. You have a deep understanding of marketing attribution models and cross-channel analysis.
4. You have strong expertise in performance tracking - setting up Google Tag Manager, UTM parameters, traffic source classification and session and event tracking.
5. You possess strong communication and stakeholder management skills, translating complex data insights into actionable business strategies.
6. You are experienced in funnel analysis, competitive analysis, and growth strategies to guide data-driven marketing decisions.

Please note: Due to legal restrictions, we can only hire candidates living in and owning a valid work permit for Spain. eduki is a registered employer in Spain, and you will receive a direct work contract with us according to Spanish work law.

Our Commitment to You:

1. Attractive Compensation Package: The total compensation for this role consists of a fixed salary and a VSOP (Virtual Stock Options Program) package. The gross yearly salary will be set depending on your skills and competencies, as well as salary benchmarks for this role in Spain.
2. Growth Opportunities: At eduki, you will find an exciting job opportunity within a profitable and fast-growing company. We prioritize action over perfection and view mistakes as opportunities for growth. Regular performance feedback sessions ensure that you receive constructive insights into your work and progress. Additionally, you will receive a 1,000 EUR development budget per year to invest in your professional development goals.
3. Working from Home: We fully embrace a home office culture and want you to enjoy full flexibility by enabling you to set your own work schedule. In addition to providing the necessary software and hardware, we offer a 500 EUR budget that you can freely use to equip your home office. Furthermore, you can work from abroad for up to 90 days per year with us!
4. Employee Health: At eduki, we are committed to supporting our team members in every aspect of their well-being. This is why we provide comprehensive physical and mental health support, including online yoga lessons, access to various mental health resources, and psychological help provided by our partner OpenUp.
5. Team Building Events: At eduki, we foster a strong sense of community. Whether virtual or on-site, you'll have opportunities to bond with your colleagues. Once a year, the entire team enjoys a company-wide team event, visiting new places and creating lasting memories together.

At eduki, we value diversity and the unique contributions each person brings to our team. We foster an inclusive culture where respect and appreciation are essential. Talents are considered regardless of age, gender, sexual identity, ethnicity, nationality, religion, or disability.