Senior Market Researcher (SAAS)

The Adaptavist Group; Madrid; Híbrido; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Senior Market Researcher to join their dynamic research team. In this role, you will be at the forefront of identifying market opportunities and guiding product development through insightful analysis. With a focus on customer-centric strategies, you'll leverage your expertise in both quantitative and qualitative research to provide actionable insights that drive business decisions. This innovative firm values flexibility and offers a remote-first work environment, allowing you to thrive while contributing to a diverse and inclusive culture. If you're passionate about market research and eager to make an impact, this is the perfect opportunity for you.

Servicios

Unlimited Holiday (PTO)

Flexible Working Hours

MacBook Provided

Support for Home Office Setup

Paid Leave for Parents

Diverse and Inclusive Culture

Formación

• Proven experience in market and business intelligence research.
• Strong ability to analyze and interpret large datasets.

Responsabilidades

• Identify new market opportunities and evaluate product positioning.
• Collect and analyze quantitative and qualitative research data.

Conocimientos

Market Research

Data Analysis

Communication Skills

Stakeholder Engagement

Quantitative Research

Qualitative Research

CRM Platforms Knowledge

Statistical Methods

Business Intelligence

Educación

Bachelor’s Degree in Marketing, Business, or related field

Herramientas

Survey Platforms

Analytical Tools

Descripción del empleo

The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.

We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!

We make change happen. From anywhere.

What we offer you

We offer an unlimited holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.

Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.

Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.

About the role

The Senior Market Researcher position will be part of a core Research Team that helps the organisation make informed choices by identifying new market opportunities, evaluating products' market position against their competitors, and finding the most effective methods to market products. The team also helps Adaptavist become more customer-centric, synthesising customer insights to inform business decisions and product development and ensuring that our product line fits customers' needs.

As part of the team, you will be primarily responsible for collecting, analysing and presenting quantitative and qualitative research or acting as a consultant to guide the research process, from planning to delivering insights. The role’s priorities are identifying new market opportunities to diversify Adaptavist's product portfolio and customer base segmentation to aid messaging and pricing strategies.

While this position is listed as remote, occasional in-person presence at the office a few times a month is required; hence, we are looking for someone close to Madrid.

About the team

You will be joining Adaptavist's research team, which is composed of 7 members globally. This team works as a service within Adaptavist through the UX Research Service Desk. Their mission is to help product teams build the right products and make sure that they are useful and usable. This team also helps Adaptavist become more customer-centric, synthesising customer insights to inform business conclusions, and product development and ensuring that our product line fits customers' needs.

What you'll be doing

• Promoting research within Adaptavist
• Showcase the value of research by developing impactful insights capable of disambiguating critical business choices.
• Help create and maintain a central knowledge base of our customers to guide our messaging and pricing strategies.
• Deliver research insights with confidence and persuasiveness to drive product development and inform marketing strategies.
• Work with management and product teams to build a better understanding of research outcomes and their value throughout Adaptavist.

Become the expert on our customers and the market landscape

• Deliver insightful user needs evaluation to commercially viable opportunities.
• Understand business requirements and design research processes to satisfy them.
• Collect data on consumers, competitors and the marketplace and synthesise it in actionable insights, reports and presentations.
• Conduct quantitative research, such as processing and interpreting analytics data or designing, distributing and metric surveys.
• Conduct qualitative research, such as designing, conducting and analysing data from field research, workshops, one-to-one interviews, or focus groups.
• Conducting any other kind of research relevant to satisfy the research and business objectives, specially competitor-focused research (e.g. SWOT data, desk research, etc.)
• Provide recommendations based on research outcomes to product teams in a succinct, impactful, and efficient manner.
• Support other professionals within Adaptavist to conduct research through expertise in research methodology and practical know-how.
• Inspire teams to take on customer research as a permanent enterprise and guide them in their first research efforts.

What we're looking for

• Spanish and English proficiency
• Proven market and / or business intelligence research experience, with a deep understanding of research techniques to evaluate new market prospects.
• Experience leveraging market research insights to shape and inform business strategy, ensuring research outcomes directly strategic guidance, market positioning, and growth initiatives.
• Experience creating market entry reports, calculating total addressable market, and defining market segmentation.
• Ability to interpret and analyse large amounts of data, most importantly quantitative data.
• Experience in communicating and influencing senior stakeholders, particularly Marketing, Engineering, and Product Management. Help them understand what “good research” looks like.
• Strong communication and storytelling skills are critical to this role.
• General knowledge about CRM platforms and data collection methods (e.g. surveying platforms, recruitment sources).
• Ability to recruit participants, in particular in hard-to-reach audiences.
• Experience moderating research sessions and creating quantitative studies.
• Self-starting, strong and evaluate, and inspiring : willing to go the extra mile.
• Willingness to learn new methods and improve your skills.
• Experience in quantitative research is a strong plus.
• Knowledge about statistical methods and packages.
• Experience within a fast-paced tech environment.
• Experience working with SAAS products.

What to expect

We have published some support on Interviewing with The Adaptavist Group to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.

Equal opportunities for everyone

At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.