Senior Manager, Regional Marketing and Global Events

Eis Ltd; España; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work

2 days in office

Employee referral program

Spanish language classes

Job summary

EIS Group Ltd. is seeking a Senior Manager, Regional Marketing and Global Events to lead the global events portfolio and drive regional marketing calendars across EMEA and Continental Europe.

The role collaborates with Sales, agencies, and cross‑functional teams to ensure timely, on‑budget delivery and measurable outcomes. The successful candidate is highly organized, proactive, and capable of coordinating multiple workstreams with executives, customers, and partners while traveling

Qualifications

• Significant experience delivering regional marketing, field marketing, event marketing, or integrated B2B marketing programs.
• Demonstrated experience executing conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
• Broad practical understanding of campaigns, content, digital marketing, sales enablement, customer marketing, partner marketing, reporting, and lead management.

Responsibilities

• Deliver the company’s global portfolio of conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
• Execute the agreed regional marketing calendars for EMEA and Continental Europe.
• Turn approved priorities into clear execution plans with defined deliverables, owners, budgets, timelines, and success measures.
• Coordinate campaigns, opportunity‑based and account‑based marketing, partner programs, customer activities, workshops, sales enablement, content initiatives, and field events.
• Manage project plans, budgets, vendors, logistics, readiness, onsite execution, follow‑up, and program closeout.
• Identify risks, resolve blockers, track deadlines, and elevate issues when required.
• Ensure regional programs align with company strategy while remaining relevant to local markets and audiences.
• Act as the primary execution owner for assigned campaigns and events.
• Coordinate Content, Creative, Growth, Digital, Social, Communications, Product Marketing, Marketing Operations, Analytics, agencies, and vendors.
• Provide clear briefs, deadlines, responsibilities, and feedback to contributing teams.
• Partner with regional Sales and BDR teams to confirm target audiences, account priorities, participation, meetings, outreach, and follow‑up.
• Ensure each program has clear commercial objectives and defined next steps.
• Maintain accurate CRM setup, tracking, reporting, and stakeholder updates.
• Track performance against agreed measures, including attendance, engagement, meetings, leads, target‑account participation, opportunity progression, follow‑up, and budget.
• Communicate confidently with executives, customers, prospects, partners, speakers, and industry stakeholders.
• Maintain momentum and accountability across teams without relying on direct reporting authority.

Skills

Regional marketing

Event marketing

Campaign management

Cross-functional collaboration

Tools

Salesforce

Marketing automation

Event platforms

Job description

Department: 300 Marketing

Location: Remote, Spain

Senior Manager, Regional Marketing and Global Events

The Senior Manager, Regional Marketing and Global Events is responsible for delivering the company’s global events program and executing the regional marketing calendars across EMEA and Continental Europe.

This hands‑on role manages assigned events, campaigns, and regional programs from planning through execution, follow‑up, and reporting. The Senior Manager will coordinate Sales, cross‑functional marketing teams, agencies, vendors, and partners to ensure work is completed on time, within budget, and to a high standard.

The successful candidate will be highly organized, proactive, detail‑oriented, resilient, and comfortable working with sales leaders, executives, customers, and cross‑functional teams.

Key Responsibilities

• Deliver the company’s global portfolio of conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
• Execute the agreed regional marketing calendars for EMEA and Continental Europe.
• Turn approved priorities into clear execution plans with defined deliverables, owners, budgets, timelines, and success measures.
• Coordinate campaigns, opportunity‑based and account‑based marketing, partner programs, customer activities, workshops, sales enablement, content initiatives, and field events.
• Manage project plans, budgets, vendors, logistics, readiness, onsite execution, follow‑up, and program closeout.
• Identify risks, resolve blockers, track deadlines, and elevate issues when required.
• Ensure regional programs align with company strategy while remaining relevant to local markets and audiences.
• Act as the primary execution owner for assigned campaigns and events.
• Coordinate Content, Creative, Growth, Digital, Social, Communications, Product Marketing, Marketing Operations, Analytics, agencies, and vendors.
• Provide clear briefs, deadlines, responsibilities, and feedback to contributing teams.
• Partner with regional Sales and BDR teams to confirm target audiences, account priorities, participation, meetings, outreach, and follow‑up.
• Ensure each program has clear commercial objectives and defined next steps.
• Maintain accurate CRM setup, tracking, reporting, and stakeholder updates.
• Track performance against agreed measures, including attendance, engagement, meetings, leads, target‑account participation, opportunity progression, follow‑up, and budget.
• Communicate confidently with executives, customers, prospects, partners, speakers, and industry stakeholders.
• Maintain momentum and accountability across teams without relying on direct reporting authority.

Skills, Knowledge & Expertise

• Significant experience delivering regional marketing, field marketing, event marketing, or integrated B2B marketing programs.
• Demonstrated experience executing conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
• Broad practical understanding of campaigns, content, digital marketing, sales enablement, customer marketing, partner marketing, reporting, and lead management.
• Strong project-management experience with responsibility for taking programs from plan through completion.
• Proven ability to manage multiple workstreams, deadlines, contributors, and dependencies simultaneously.
• Experience working closely with enterprise sales teams and executing marketing activity against regional, account, and opportunity priorities.
• Experience coordinating agencies, vendors, contractors, and cross‑functional project teams.
• Strong budget‑management, organizational, and operational skills.
• Excellent written, verbal, presentation, and stakeholder‑management skills.
• Strong attention to detail and a consistent record of delivering accurate, high‑quality work.
• Proactive working style with the ability to anticipate needs, follow through on commitments, and resolve issues.
• Willingness and ability to travel internationally.
• Based in Europe, preferably England, Ireland, or Western Europe.

Preferred Qualifications

• Experience in the insurance, insurtech, financial‑services, or enterprise‑software industry.
• Experience delivering marketing programs for complex technology solutions and large enterprise audiences.
• Familiarity with long, consultative B2B sales cycles and opportunity‑based or account‑based marketing.
• Experience working across multiple European markets and cultures.
• Experience with Salesforce, marketing‑automation platforms, project‑management tools, event platforms, and reporting dashboards.

Job Benefits

What we offer

• Work with top talent and great colleagues who are industry and technology experts.
• Operate in a Scaled Agile environment, diverse, multicultural and cross‑functional teams
• We are a global and modern software product company building world‑class Enterprise InsurtTech Product powered by leading‑edge technologies (microservices, reactive, cloud, continuous delivery)
• Flexible working hours and hybrid work (2 days from the office)
• 2 extra days off
• Employee referral program

Incentives and Benefits

Allowances

• Mobile phone and internet reimbursement
• Work‑from‑home compensation, in line with local regulations
• Spanish language classes

Benefits

• Private health insurance (DKV)
• Pension plan (Banco Santander)

[All pay components are based on objective, gender‑neutral criteria within EIS’s Compensation Policy.]

www.eisgroup.com | [e-mail] | @eisgroupltd

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