Senior Manager Marketing Oncology

TN Spain; Madrid; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Gerente Senior de Marketing para liderar actividades de marketing oncológico en España. Este papel crucial implica desarrollar estrategias de marca, colaborar con equipos médicos y gestionar el presupuesto promocional. Se requiere una sólida experiencia en marketing de marca en el sector biotech/farma, así como habilidades excepcionales de comunicación y planificación. Si te apasiona impulsar resultados en un entorno dinámico y cumples con los estándares éticos, esta es una oportunidad emocionante para hacer una diferencia en la vida de los pacientes.

Formación

• 8-10+ años de experiencia en marketing de marca en biotech/farma.
• Comprensión sólida de los códigos de cumplimiento de salud locales.

Responsabilidades

• Responsable de la estrategia de marketing de marca en España.
• Colaborar con equipos multifuncionales para implementar actividades promocionales.

Conocimientos

Comunicación

Planificación

Análisis de mercado

Estrategia de marca

Ética profesional

Educación

Licenciatura

MBA o Máster en Gestión Comercial/Marketing

Descripción del empleo

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Client:

Location:

Madrid, Spain

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

01.04.2025

Expiry Date:

16.05.2025

Job Description:

At Regeneron, we believe that when the right idea finds the right team, powerful change is possible. As we work across our growing global network to invent, develop, and commercialize life-transforming medicines for people with serious diseases, we’re establishing new ways to think about science, manufacturing, and commercialization. Regeneron is looking for a Senior Manager Marketing, who will join Regeneron Spanish local commercial team. As a critical member of newly built ROW Oncology organization and a member of the Spain Oncology Leadership Team you will be responsible for leading Regeneron Spain’s local oncology marketing activities.

A typical day might include:

1. Accountability for the brand marketing strategy in Spain and cluster markets, contributing to the global brand strategy, functional plans, and budget.
2. Owning the local brand planning process, including competitive analysis, identifying promotional opportunities, and developing customer-focused messages.
3. Partnering with Medical Affairs to build and align on the local brand strategy.
4. Collaborating with cross-functional teams to implement promotional activities and external stakeholder engagement plans.
5. Analyzing brand performance drivers and barriers, proposing actions to address opportunities or risks.
6. Developing and managing the local promotional budget, ensuring ethical and compliance standards are maintained.

The role might be for you if:

1. You can communicate and act promptly, demonstrating initiative, creativity, and efficiency in complex, rapidly changing environments.
2. You possess excellent planning, prioritization, communication, and presentation skills.
3. You exhibit strong integrity and ethics in behaviors, actions, and communications.
4. You have a solid understanding of local healthcare compliance codes and regulations related to promotional activities.
5. You thrive in driving the results of a product and indication.

To be considered for this position, you have a bachelor's degree or equivalent experience, with preference for science background. Post-graduate background (MBA, Master in Commercial/Marketing Management, etc.) is preferred. Experience in Oncology is highly preferred. 8-10+ years of biotech/pharma brand marketing experience. Ability to travel nationally and internationally to relevant conferences and events 15%.