Senior Manager For Marketing Analytics

buscojobs España; Madrid; A distancia; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

A leading company in open-source innovation is seeking a Senior Manager for Marketing Analytics to drive data-driven marketing efforts and enhance growth hacking initiatives. This role involves leading teams to optimize analytics, implementing marketing technology tools, and collaborating across departments to refine strategies for commercial success. The ideal candidate will possess strong analytical skills, project management experience, and expertise in web analytics and SEO.

Servicios

Fully remote work environment

Annual learning and development budget of $2,000

Competitive compensation with performance reviews

Opportunities for travel and professional growth

Formación

• Strong academic record in relevant fields.
• Experience managing analytical and creative teams.
• Ability to collaborate with senior stakeholders.

Responsabilidades

• Lead the growth engineering team to optimize commercial results.
• Oversee customer lifecycle analytics and develop OKRs.
• Implement web analytics and SEO strategies for growth.

Conocimientos

Analytical mindset

Project management

Marketing analytics

Leadership

Web analytics

SEO expertise

Scripting languages

Educación

Degree in data science, statistics, mathematics, computer science, engineering

Herramientas

Google Analytics

Marketo

Superset

Kubeflow

WordPress

Descripción del empleo

Join to apply for the Senior Manager for Marketing Analytics role at Canonical.

Role Overview

Canonical has provided developers with open source solutions since 2004, supporting innovations in cloud, machine learning, robotics, and blockchain. The Marketing team focuses on technology adoption, data privacy, and open source marketing strategies. We seek a Marketing Analytics Senior Manager to drive growth hacking initiatives and data-driven marketing efforts.

Key Responsibilities

• Lead the growth engineering team, including data analysts and marketing specialists, to optimize commercial results.
• Design and manage the marketing technology stack, integrating tools like Marketo, Google Analytics, Superset, Kubeflow, and WordPress.
• Oversee customer lifecycle analytics: ABM, attribution, funnel performance, and retention.
• Develop and monitor OKRs and conversion metrics across marketing channels.
• Enhance lead scoring, flow, and conversion rates.
• Implement web analytics and SEO strategies for organic growth.
• Optimize Return on Ad Spend through attribution and channel analysis.
• Maintain data quality through governance policies.
• Foster a culture of experimentation with tools like A/B and MAB testing.
• Collaborate across departments to develop data solutions for GTM challenges.
• Support team training and documentation to ensure execution excellence.

Candidate Profile

• Degree in data science, statistics, mathematics, computer science, engineering, or equivalent experience with a strong academic record.
• Analytical mindset with project management experience driving business success.
• Expertise in marketing analytics, scripting languages (Python, JS), and SQL databases.
• Leadership experience managing analytical and creative teams.
• Experience with open source martech stacks and building experimentation cultures.
• Web analytics and SEO expertise.
• Ability to collaborate with senior stakeholders to translate strategic questions into impactful analytics.
• Willingness to travel 2-4 times annually for internal events.

Preferred Skills

• Experience with ML models for lead generation and retention.

What We Offer

• Fully remote work environment.
• Annual learning and development budget of $2,000.
• Competitive compensation with performance reviews.
• Additional benefits aligned with our values.
• Opportunities for travel and professional growth.

About Canonical

Canonical is a leader in open source innovation, publishing Ubuntu and supporting AI, IoT, and cloud platforms. We are a remote-first company committed to diversity, excellence, and continuous learning. Join us to be part of shaping the future of digital business.

• Level: Mid-Senior
• Type: Full-time
• Function: Marketing and Sales
• Industry: Software Development