Paid Media Specialist (Agency Experience)
Please attach your ENGLISH resume to be considered.
Proficiency / Bilingual in English is a MUST.
Bucksense seeks a highly passionate, curious, and driven team player ready to ignite ideas, push boundaries, and drive innovation! Our team and agency are growing, and we are looking for a Paid Media Specialist to join our team!
RESPONSIBILITIES
- Own the digital marketing budget and use it to create, develop, and manage acquisition worldwide campaigns, achieving CPL, ROI, and lead volume goals.
- Supervise the channel's digital marketing budget, tracking its performance (KPIs, ROI).
- Define and develop a full-funnel demand generation and acquisition marketing strategy.
- Identify market opportunities through data analysis, develop the creative process, carry out A/B tests, implement, track performance, and iterate the process.
- Manage paid acquisition campaigns across multiple platforms including Facebook (at least 2 years), Twitter, Google Ads (at least 3 years), Instagram (at least 2 years), LinkedIn, Bing.
- Continually evaluate assumptions and data around critical metrics like cost-per-lead and conversion rate vs. performance and highlight any swings.
QUALIFICATIONS
- BS / MS degree in marketing, communications, or a related field.
- 3-5 years of experience in a marketing role, preferably in a marketing agency, with a focus on online advertising or lead generation and managing the digital marketing budget.
- Deep knowledge of paid acquisition channels.
- Highly creative with experience in identifying target audiences.
- Proficiency in English is a MUST.
- Solid understanding of Facebook Business Manager, Facebook Ads Manager, Google Analytics, Google ADS, Twitter Ads, YouTube, Instagram ads.
- Desired skills: Google Tag Manager, Data Studio, Zoho Analytics.
MUST HAVE:
- Practical hands-on experience (updated with the latest industry trends) on Google ads / Meta campaigns.
- Able to manage the entire process from campaign planning to optimization.
- Solid understanding of tracking concepts.
- Deep knowledge of all metrics and dimensions.
- Data analysis and data analytics (GA4).
- Expertise using data visualization tools like Looker Studio.
- Proficiency / Bilingual in English is a MUST.
WHAT DO WE OFFER?
- Remote working with the option of working from the office on the days you need.
- Indefinite contract.
- Work with international clients and colleagues.
- Career growth in a constant learning environment.