Senior Meta Ads Growth Lead - D2C Subscriptions

Ruby Labs Ltd; España; Remote; EUR 42,000 - 70,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

MacBook provided

Flexible Independent Contractor (IC)

Job summary

Ruby Labs Ltd is seeking a Senior User Acquisition Manager to own and scale Facebook (Meta) campaigns for our D2C subscription products. You will manage end-to-end funnel metrics, optimize CPA and ROI, and operate with an API-driven pipeline and AI tools to maximize performance.

You will work on 40+ countries and 20+ languages, driving cohort revenue insights from BI and building impactful reports and dashboards. A data-driven, ambitious leader will thrive in this fast-paced environment.

Qualifications

• 2+ years hands-on Facebook as the primary channel you personally owned.
• Personally owned $400K+/month on Meta with direct accountability for CPA / ROI targets.
• Subscription funnels: drove subscriptions or trials through web funnels for D2C products.
• Multi-GEO: ran and scaled campaigns across many countries and languages.
• Analytics: comfortable with cohorts, LTV, payback and BI gaps.
• AI in daily work: uses Claude, ChatGPT daily for analysis and automation.
• Working proficiency in English (B2+).

Responsibilities

• Own the Facebook account end to end — structure, budgets, bidding, geo mix.
• Scale winners without breaking CPA; keep delivery stable at high spend.
• Run a continuous testing pipeline — creatives, structures, bidding, placements, geos and languages.
• Own the creative direction for the channel — hooks, angles, formats.
• Make decisions on real cohort revenue from BI, not Ads Manager numbers.
• Protect ad accounts, pages and Business Managers — policy-safe copy and landings.
• Automate repeatable parts of workflow with AI and minimize manual work.

Skills

Facebook Ads

Budget management

Campaign optimization

Multi-GEO campaigns

Analytics & ROI

AI for analysis

English (B2+)

Tools

Meta Ads Manager

Job description

Ruby Labs Ltd is seeking a Senior User Acquisition Manager to own and scale Facebook (Meta) campaigns for our D2C subscription products. You will manage end-to-end funnel metrics, optimize CPA and ROI, and operate with an API-driven pipeline and AI tools to maximize performance.

You will work on 40+ countries and 20+ languages, driving cohort revenue insights from BI and building impactful reports and dashboards. A data-driven, ambitious leader will thrive in this fast-paced environment.