Senior Global Performance Marketing Manager - B2B (Remote Friendly)

Docplanner; Ourense; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

Docplanner is seeking a Global Performance Marketing Manager - B2B, responsible for managing paid advertising channels to enhance B2B lead generation. The ideal candidate will possess significant experience in platform management, strong analytical capabilities, and a proactive approach to marketing initiatives.

Servicios

Healthcare insurance

Wellness support including gym memberships

Flexible working hours

ESOP after 6 months

Formación

• 4+ years managing paid search and social ad campaigns, especially Google Ads and Meta Ads.
• Familiar with targeting strategies and campaign optimization.
• Excellent analytical and spreadsheet skills, capable of managing multiple sources of data.

Responsabilidades

• Oversee paid advertising channels to drive B2B growth.
• Ensure high-quality lead generation while adhering to budget goals.
• Mentor junior marketers on paid advertising strategies.

Conocimientos

Analytical skills

Project management

Campaign management

Creativity

Descripción del empleo

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters : caring for their patients.

Learn more about our products here : pro.doctoralia.es

Real impact – We help doctors help patients. Your work truly makes a difference.

At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.

Pre-IPO & growing – We’re backed by leading VC funds including One Peak Partners, Goldman Sachs Asset Management, and Point Nine Capital, raising a total of approx. €400m to date. Now, we’re focused on profitability and IPO preparation. It’s an exciting time to join us.

Shape the future, sustain growth – Make a difference now

• build for long-term success.

Job Description

The Global Performance Marketing Manager - B2B will be responsible for paid advertising channels (Google Ads, Meta Ads, LinkedIn Ads, and other relevant upcoming channels such as TikTok) that drive our B2B growth in our mission to help people live longer, healthier lives. You will strengthen our paid marketing team with your deep expertise in paid ads channels and your ability to think analytically and creatively.

How will you make an impact?

• Be the global subject matter expert and owner for paid advertising in lead generation at Docplanner (Google Ads and paid social)
• Make sure we are generating the highest possible volume of leads from paid marketing channels while ensuring lead quality and staying within budget and CPA goals
• Serve as strategic advisor and mentor for more junior paid marketers on all matters related to paid ads
• Forecast, set, and monitor pacing for the channel budgets in consultation with local marketers to ensure all stakeholders have an overview of spending
• Develop new hypotheses for how to improve paid advertising approach and work with paid marketing specialists across local teams to implement tests based on them
• Together with stakeholders from marketing operations, lead generation, and marketing analytics, regularly analyse performance of paid marketing campaigns and recommend improvements to campaigns based on insights generated
• Support junior paid marketing specialists in their skill and knowledge development while not being afraid to “get your hands dirty” and help out with day-to-day work when needed
• Proactively bring solutions to improve processes and workflows as budgets and the organisation grow
• Collaborate with the Global Head of Paid Marketing to document and improve processes

Qualifications

What will help you thrive?

• 4+ years of direct campaign management experience in paid search and paid social ad platforms, especially Google Ads and Meta Ads. LinkedIn Ads, TikTok, and other platform knowledge is a plus
• You’re familiar with modern targeting strategies and automation in the ad platforms but you haven’t forgotten tried and true techniques for ad optimization
• You understand the power of visual ads to drive campaign results and you can brief teams to get the creatives that you need. If you love being in front of a camera to film video ads : even better!
• Ideally you have worked in a lead generation role before. Bonus if in the SaaS space.
• Excellent analytical skills & spreadsheet skills. You know your way around the online marketing ecosystem and the most important tools.
• Experience using Smart Bidding strategies and optimising toward clear targets such as CPA and CPL
• Strong project management skills with ability to work cross functionally, manage, implement and analyse various initiatives in a fast-paced environment
• Ability to consolidate and analyse data from multiple sources
• Strong level of business English and secondary language amongst the following would be a plus : Portuguese, Spanish, Italian, German, Polish
• Preferred but not required : you have had your first people management experience

Location : ideally based in Barcelona or Warsaw.

Additional Information

What to Expect from Our Hiring Process

We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role) :

Intro Chat – A first call with our Talent PartnerGiulianato explore mutual fit around relevant skills, value alignment, and motivation.

Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager, Jonathan Fichman(Global Head of Paid Marketing ) who you’ll be reporting to in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.

TestGorilla –(SHL numerical reasoning assessment, part of our standard evaluation process for similar hires).

Business Case – Dedicated prep time to showcase your problem-solving and strategic thinking, followed by a collaborative session with the hiring manager and team to walk through your findings together.

Final Interview - with Marta Wrzosek (Chief Marketing Officer)

References & Offer!

Why You’ll Love It Here

Global Benefits – No matter where you are, you’ll have access to :

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
• ESOP (Employee Stock Ownership Plan) after 6 months with us—because we believe in sharing our success!

Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.

Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.

A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.

Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

Please note : At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In

At Docplanner, our values guide everything we do :

Focus on results – we're here to make an impact.

Think like an owner – take responsibility, drive outcomes.

Keep it simple, keep it lean – smart solutions over complexity.

Be respectful and radically honest – openness builds trust.

Learn and be curious – growth is part of the job.

Don’t just take our word for it—check out ourGlassdoorto hear what our people say!

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.

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