Senior Gaming Insights Manager

Zynga; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Job summary

Zynga is seeking an experienced Consumer Insights Manager to lead primary research projects and deliver actionable insights across marketing and game design. You will design, run, and socialize findings from qualitative and quantitative studies, collaborating closely with game studios and stakeholders worldwide.

The role requires strong expertise in primary research methods, panel management, and vendor relations, with fluent English and a passion for gaming.

Qualifications

• Minimum 4+ years in a custom primary research function, client or vendor side.
• Experience designing and executing both qualitative and quantitative studies.
• Proficiency with survey tools such as Alchemer and Qualtrics.
• Strong interpersonal skills and ability to collaborate with internal and external partners.
• Fluent English is essential; Turkish is a plus.

Responsibilities

• Design and scope primary research methodologies aligned with business objectives.
• Execute diverse qualitative and quantitative projects, from interviews to segmentation studies.
• Manage relationships with external vendors and internal partners.
• Build and maintain high‑quality research panels.

Skills

Qualitative research

Quantitative research

Survey tools

Stakeholder management

Turkish (optional)

English fluency

Tools

Alchemer

Qualtrics

Job description

Zynga is seeking an experienced Consumer Insights Manager to lead primary research projects and deliver actionable insights across marketing and game design. You will design, run, and socialize findings from qualitative and quantitative studies, collaborating closely with game studios and stakeholders worldwide.

The role requires strong expertise in primary research methods, panel management, and vendor relations, with fluent English and a passion for gaming.