Gaming Consumer Insights Manager — Qual & Quant Research

Zynga; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Job summary

Zynga is seeking an experienced Consumer Insights Manager in Barcelona to lead research projects across marketing and game design, informing live games and new titles in development.

You will independently manage end-to-end qualitative and quantitative studies, build and maintain research panels, and socialize insights with studios and internal partners. Some international travel may be required.

A passion for gaming and strong stakeholder relationships are essential.

Qualifications

• Experience designing and running primary research.
• Ability to analyze and visualize data.
• Track record building trust with stakeholders.
• International travel may be required.
• Gaming industry experience is not required, but passion for gaming helps.

Responsibilities

• Design and scope primary research methodologies with stakeholders.
• Independently execute diverse qualitative and quantitative research projects.
• Manage relationships with external vendors and internal partners.
• Build and maintain high‑quality research panels.

Skills

Primary research design

Qualitative research

Quantitative research

Stakeholder management

Fluent English

Turkish (nice to have)

Tools

Alchemer

Qualtrics

Job description

Zynga is seeking an experienced Consumer Insights Manager in Barcelona to lead research projects across marketing and game design, informing live games and new titles in development.

You will independently manage end-to-end qualitative and quantitative studies, build and maintain research panels, and socialize insights with studios and internal partners. Some international travel may be required.

A passion for gaming and strong stakeholder relationships are essential.