Senior Field Marketing Manager

Ververica | Original creators of Apache Flink®; Castellón de la Plana; Presencial; EUR 45.000 - 70.000; Jornada completa

Descripción de la vacante

A leading company in IT services seeks a Senior Field Marketing Manager to enhance brand presence and community engagement via strategic marketing events. This role involves end-to-end event management, collaboration with sales teams, performance measurement, and crafting compelling marketing content. Ideal candidates have substantial experience in field marketing, exceptional organizational skills, and strong analytical capabilities.

Formación

• Proven experience in planning and executing large-scale events.
• Strong ability to measure and report marketing metrics.
• Experience in technology environment preferred.

Responsabilidades

• Strategically plan, manage, and execute events including community meetups and webinars.
• Collaborate with sales to design targeted marketing tactics.
• Track and optimize event performance metrics.

Conocimientos

Analytical skills

Organizational skills

Communication skills

Collaboration

Educación

5+ years of field marketing or event management experience

Herramientas

Salesforce

Hubspot

Descripción del empleo

Ververica was founded by the original creators of Apache Flink with the mission to empower every enterprise to leverage real-time data streaming for business success. We develop software and provide services that help businesses unlock the full potential of streaming data. Our culture is collaborative, innovative, and driven by a passion for building state-of-the-art solutions.

Position Overview

We are seeking an experienced Senior Field Marketing Manager to strategically plan, execute, and measure high-impact marketing events and initiatives designed to enhance community engagement, generate qualified leads, and amplify Ververica's brand presence. You will own our event strategy, including our flagship first-party event Flink Forward, as well as regional and virtual engagements, ensuring each delivers tangible results aligned with our growth objectives.

Key Responsibilities

• Event Strategy and Execution : Strategically plan, manage, and execute events where Ververica participates (as a speaker, sponsor, attendee or organizer), regional meetups, webinars, and other virtual and in-person events. Ensure high attendee satisfaction, engagement and commercial impact (measured by leads, MQLs and opportunities) by delivering compelling event experiences aligned with Ververica's brand and messaging. Organize and own the pre- and post-event processes, including outreach and follow-up. Coordinate logistics, speaker management and sponsorship fulfillment for third-party events. Own the sponsorship sales and partnerships for Flink Forward. Collaborate closely with Sales and Sales Operations to ensure seamless lead capture, scoring, and nurturing post-event. Own and develop Ververica's footprint in the community, including meetups, and workshops; both virtual and in-person.
• Account-Based Field Activities : Collaborating with sales and the rest of Marketing to craft and deploy account- or vertical-specific marketing tactics, such as executive dinners, VIP events, Customer Advisory Boards or co-branded content for high-value target accounts.
• Content and Communications : Coordinate the creation and own the distribution of pre- and post-event content, including promotional materials, videos, blogs, session summaries, and social media engagement. Work cross-functionally with our Communications and Design functions to ensure alignment and consistency of event messaging across all channels. Implement robust quality assurance measures to maintain a high communication standard, free from errors.
• Performance Measurement and Optimization : Track, measure, and report on key event metrics such as attendee satisfaction, lead generation, ROI, and social media / media mentions. Continuously refine event strategies based on analytics and insights to maximize event effectiveness.
• Cross-Functional Collaboration : Partner closely with Product Marketing, Sales, Customer Success, and external vendors to ensure successful event execution and follow-up. Provide event-related training, insights, and support to internal teams to ensure alignment and knowledge sharing.

Qualifications & Requirements

• 5+ years of field marketing or event management experience, ideally in a technology environment.
• Proven track record of planning and executing large-scale conferences and targeted regional / virtual events.
• Strong analytical skills with experience measuring and reporting event performance metrics.
• Exceptional organizational skills and attention to detail.
• Proficiency with event management tools, CRM systems (e.g., Salesforce, Hubspot), and experience with marketing automation platforms.
• Excellent verbal and written communication skills; experience creating compelling promotional and follow-up event content.
• Demonstrated ability to collaborate effectively across multiple teams and external partners.
• Comfortable working in a fast-paced, dynamic environment, balancing multiple projects and priorities.
• Interest or experience in data streaming, open-source software, or enterprise SaaS is highly desirable, though not required.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing

Industry : IT Services and IT Consulting

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