Senior Field Marketing Manager

Tendios, Inc.; Barcelona; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

Bright office in central Barcelona

24 days off + birthday + extra day

Growth-mindset culture

Job summary

Tendios, based in Barcelona, is seeking a Senior Field Marketing Manager to own our events strategy end to end, in Spain and internationally. You will shape brand experiences, drive demand and build relationships with public-sector buyers, suppliers and event partners.

You will design memorable experiences, speak at events, run webinars, and collaborate with Sales, CS and Product to ensure events align with commercial goals. Fluency in Spanish, English and Catalan is required.

Qualifications

• 8+ years in event management, ideally in B2B or B2G.
• End-to-end management of events and webinars, in Spain and internationally.
• Experience in public procurement: you understand how public tenders work and how the public sector buys.
• Proven experience in public speaking.
• SaaS, tech or GovTech experience is a strong plus.

Responsibilities

• Define and own the annual events calendar for Spain and international markets.
• Manage every event end to end: concept, budget, organisers, vendors, logistics, stand production, onsite execution and follow-up.
• Design and run Tendios' own events, from breakfasts and workshops to flagship forums.
• Lead Tendios' event presence in new international markets.
• Act as a Tendios spokesperson: present, moderate panels and host our own events.
• Identify and secure speaking slots and event sponsorships at key sector gatherings.
• Represent Tendios in front of public-sector buyers, suppliers and the media.
• Own Tendios' webinar programme end to end: strategy, calendar, topics, speakers, promotion, delivery and lead follow-up.
• Use webinars to reach new audiences in Spain and international markets.
• Measure the impact of each webinar on registrations, attendance, leads and pipeline.
• Manage relationships with event organisers, public entities, associations, chambers of commerce and speakers.
• Turn these relationships into speaking opportunities, co-hosted events and webinars.
• Work closely with Sales, Customer Success and Product so that every event serves commercial goals.
• Equip the Sales team with the materials and plans they need before, during and after each event.

Skills

Communication skills

Attention to detail

Autonomy and ownership

Relationship building

Budget and vendor mgmt

Job description

Barcelona / Hybrid

Tendios

At Tendios, we are building the intelligence layer for public procurement. Our platform helps companies identify and win public tenders, while helping public institutions improve procurement processes and tender management.

Tendios is at a turning point. Over the next three years we have the opportunity to grow from a local Catalan player into a global company, multiplying our revenue, our team and our customer base across many new countries. Events are where we meet our customers, build our brand and generate demand across the public procurement ecosystem. That is why field marketing is a key area at Tendios.

We are looking for an outstanding Senior Field Marketing Manager who will own our events strategy end to end, in Spain and internationally, and become one of the public faces of Tendios.

You will join the Marketing team, reporting directly to the Global Head of Marketing. This is an autonomous, high-ownership role at the intersection of brand, demand generation and public-sector relationships.

Your Mission

Turn Tendios' events into a growth engine: build brand awareness, generate qualified pipeline and position Tendios as the reference in AI for public procurement, in Spain and in every new market we enter.

This role is not only about organising events. It is about owning the stage: designing memorable experiences, taking the microphone and building the relationships that open doors for Tendios.

Responsibilities

Events strategy and end-to-end management

• Define and own the annual events calendar for Spain and international markets
• Manage every event end to end: concept, budget, organisers, vendors, logistics, stand production, onsite execution and follow-up
• Design and run Tendios' own events, from breakfasts and workshops to flagship forums
• Lead Tendios' event presence in new international markets

Public speaking and brand representation

• Act as a Tendios spokesperson: present, moderate panels and host our own events
• Identify and secure speaking slots and event sponsorships at key sector gatherings
• Represent Tendios in front of public-sector buyers, suppliers and the media

Webinars

• Own Tendios' webinar programme end to end: strategy, calendar, topics, speakers, promotion, delivery and lead follow-up
• Use webinars to reach new audiences in Spain and international markets
• Measure the impact of each webinar on registrations, attendance, leads and pipeline

Strategic relationships for field

• Manage relationships with event organisers, public entities, associations, chambers of commerce and speakers
• Turn these relationships into speaking opportunities, co-hosted events and webinars

Internal collaboration

• Work closely with Sales, Customer Success and Product so that every event serves commercial goals
• Equip the Sales team with the materials and plans they need before, during and after each event

Requirements

We are looking for someone excellent, detail-oriented and passionate about events. Someone who feels at home both behind the scenes and on stage.

Experience

• 8+ years in event management, ideally in B2B or B2G
• Proven end-to-end management of events and webinars, in Spain and internationally
• Experience in public procurement: you understand how public tenders work and how the public sector buys
• Proven experience in public speaking.
• SaaS, tech or GovTech experience is a strong plus.

Skills

• Excellent communication skills, written and spoken
• Great attention to detail: every event reflects the quality of our brand
• Autonomy and ownership: you set priorities, make decisions and deliver results
• Strong relationship-building skills
• Budget and vendor management

AI as a productivity ally

Languages

• Spanish, English and Catalan: mandatory
• Portuguese, French and/or Italian: highly valued

Availability to travel 30-40%, including international travel.

Success in this role will be measured by the impact of field marketing on business metrics and revenue funnel, as well as, brand.

• Pipeline generation: leads, SQLs and pipeline generated or influenced by events and webinars
• Revenue impact: closed-won deals and revenue influenced by field activities
• Brand presence: speaking slots, sector visibility and Tendios' positioning at key events
• Efficiency: cost per lead and ROI for each event and webinar

What we offer

• Permanent contract with competitive salary + variable, reviewed every 6 months
• Flexible schedule and hybrid work (minimum 1 office day per week)
• 24 working days off + your birthday + 1 additional day
• A senior role leading a key area, with real influence on our international expansion
• Bright office in central Barcelona
• Growth-mindset culture, autonomy and a toxicity-free environment
• Immediate start

Why join Tendios

Tendios is at the beginning of its international journey, and field marketing will be decisive in it. Your mission will be to make Tendios the name everyone remembers at every public procurement event, in Spain and beyond. If you love events, feel at home on stage and want to help build a global company, we want to hear from you.