Digital Marketing & Communications Specialist

Intracon Marketing Solutions; Sant Cugat del Vallès; Hybride; EUR 42 000 - 60 000; Plein temps

Avantages offerts par ce poste

Pluxee meals

Urban Sports

Wellness activities

Free language training

Hybrid work model

Résumé du poste

Intracon is seeking a Digital Marketing & Communications Specialist to own digital and social media projects for international B2B companies, including a world-leading technology brand, across multiple countries. You will run programs end to end: launches, executive events, go-to-market and partner campaigns, and internal adoption initiatives.

The role emphasizes business outcome focus, autonomy, and hands-on delivery, collaborating with clients and internal teams in a hybrid setup from Sant

Qualifications

• 3–5 years in digital marketing, social media or communications in B2B (agency, consulting or in-house).
• Demonstrable experience in social media (organic; criteria on paid).
• Real client-facing experience: presented and defended work in front of clients.
• Ability to turn a brief into a strategy and a plan, not only to execute tasks.
• C1-level English and excellent Spanish.
• AI integrated into the way you work.

Responsabilités

• Analyze each client's market, competitors and digital presence, and translate findings into a prioritized action plan.
• Define and manage the digital and social media plan for each program: objectives, audiences, channels, messages and KPIs.
• Decide which content goes to which audience and channel, and adapt the client's value proposition to each market.
• Produce communications and content: social media, newsletters, mailings, web content and partner assets.
• Develop campaign and sales support materials by industry, consistent with each program's narrative.
• Design the digital journey around launches and events, from the first touchpoint to post-event follow-up: landing pages, lead generation and webinars.
• Develop co-marketing programs and digital toolkits that help channel partners take the client's message to market consistently.
• Bring sound judgment on paid activity and guide the specialists who run it.
• Present plans, results and recommendations to your client contacts, and challenge their approach when the data points elsewhere.
• Coordinate designers, freelancers and internal teams on your projects so that every piece serves the plan.
• Use AI as a daily tool to speed up research, analysis and content.

Connaissances

B2B marketing

Social media

Client facing

English C1

Outils

AI tools

Description du poste

Digital Marketing & Communications Specialist

Intracon is the growth strategic partner for international B2B organizations. We work with leadership teams to set direction, and we make sure it reaches every market, every team and every partner. Our work connects three capabilities: Marketing & Sales, Events & Experiences, and Talent & Transformation. We do it for multinational clients in technology, pharma and beyond. Everything we do is designed to be measured.

We are looking for a Digital Marketing & Communications Specialist to own digital and social media projects for international B2B companies, including a world-leading technology brand, across multiple countries. You will run programs end to end: global product launches, the digital layer of executive events and summits, go-to-market and partner campaigns, and internal adoption initiatives. You will take each client's business challenge, define the approach and see it through, working directly with the client and growing across strategy, activation and measurement.

This role starts with the business, not with the task. We want someone who understands what the business needs, proposes how to get there, delivers it with their own hands and proves it worked.

About the role

• Work model: hybrid; 3 days remote and 2 days at our lovely Sant Cugat office, with a terrace, plenty of natural light and green surroundings, well connected
• Working hours: 37.5 hours per week, with Friday afternoons off

What you will do

• Reporting to the Marketing Director, your day to day will include:
• Analyze each client's market, competitors and digital presence, and translate the findings into a prioritized action plan.
• Define and manage the digital and social media plan for each program: objectives, audiences, channels, messages and KPIs.
• Decide which content goes to which audience and channel, and adapt the client's value proposition to each market.
• Produce communications and content: social media, newsletters, mailings, web content and partner assets.
• Develop campaign and sales support materials by industry, consistent with each program's narrative.
• Design the digital journey around launches and events, from the first touchpoint to post-event follow-up: landing pages, lead generation and webinars.
• Develop co-marketing programs and digital toolkits that help channel partners take the client's message to market consistently.
• Bring sound judgment on paid activity and guide the specialists who run it.
• Present plans, results and recommendations to your client contacts, and challenge their approach when the data points elsewhere.
• Coordinate designers, freelancers and internal teams on your projects so that every piece serves the plan.
• Use AI as a daily tool to speed up research, analysis and content.
• 3 to 5 years in digital marketing, social media or communications in B2B (agency, consulting or in-house).
• Demonstrable experience in social media (organic; criteria on paid).
• Real client-facing experience: you have presented and defended work in front of clients.
• Ability to turn a brief into a strategy and a plan, not only to execute tasks.
• C1-level English (international environment and technology accounts) and excellent Spanish.
• AI integrated into the way you work.
• Highly valued: paid media experience, GEO/AI-search positioning, large B2B technology accounts.

This role is probably not for you if

• You have never worked directly with a client.
• You are a pure paid media or performance specialist and want to stay there.
• You prefer a fixed scope: here, functions evolve with the projects.

What we offer

• International projects with a world-leading technology client, across several countries.
• Real room to grow across marketing disciplines, including client relationship.
• EOS/Traction methodology: clear objectives and a well-defined work rhythm.
• Benefits: Pluxee (meals and transportation), access to Urban Sports, and recognition for length of service.
• Hybrid work model: 3 days remote, 2 days in the office, and a 37.5-hour week with Friday afternoons off.
• A positive, inclusive, and collaborative team culture.
• A pleasant office in Sant Cugat with a terrace, plenty of natural light and green areas, well connected.
• Multicultural environment with colleagues from around the globe.
• Free language training with native-speaking instructors.
• Access to wellness and team-building activities.

Diversity & Inclusion at Intracon

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all. We hire and promote based on merit, potential, and the unique perspectives each person brings, regardless of background, gender, age, disability, or origin.