Senior Digital Transformation Leader

beBeeSEMOptimizer; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading marketing solutions provider in Barcelona seeks a visionary Lead SEM Strategist to head their SEM team. The role involves developing full campaigns, monitoring performance, and leading a growing team. Candidates should have over 8 years of experience in SEM, strong expertise in Google Ads and performance optimization. This is a unique opportunity to drive measurable impact on a global scale.

Servicios

Unique leadership opportunity

Formación

• 8+ years in SEM or performance marketing roles.
• At least 3 years managing paid search strategy at scale.
• Experience with B2B and B2C brands.

Responsabilidades

• Build and lead our in-house SEM team.
• Develop and execute full campaigns.
• Monitor and optimize campaigns in real-time.
• Launch 'always-on' programs.

Conocimientos

SEM or performance marketing experience

Strong understanding of Google Ads

Experience with performance optimization

Knowledge of conversion tracking tools

Herramientas

Google Analytics

Microsoft Advertising

Descripción del empleo

Lead SEM Strategist

About the Role :

We are seeking a visionary leader to head our Search Engine Marketing (SEM) team as a strategic center of excellence.

This role combines existing and net new resources to deliver scalable, measurable, and efficient search and performance strategies across all divisions of our organization.

Your primary mission is to drive high-performance brand awareness and qualified lead generation through effective strategy and execution.

Key Responsibilities

• Strategy & Leadership : Build and lead our in-house SEM team as a strategic center of excellence.
• Campaign Development & Execution : Develop and execute full campaigns, brief intake, and team mobilization.
• Performance Management & Optimization : Monitor and optimize campaigns in real-time, ensuring efficient spend and strong performance on key KPIs.
• Innovation & Proactive Program Growth : Launch 'always-on' programs for core services or products.

Requirements :

8+ years in SEM or performance marketing roles with at least 3 years managing paid search strategy at scale.

Demonstrated experience building or running high-volume SEM campaigns for B2B and B2C brands.

Strong understanding of Google Ads, Microsoft Advertising, Google Analytics, and conversion tracking tools.

You will have the autonomy and support to build something from the ground up, work across business lines, and drive measurable impact at a global scale.

Benefits

We offer a unique opportunity to lead SEM transformation at a world-leading provider of language and content solutions.