Senior Digital Pr Specialist

buscojobs España; Burgos; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading marketing and communications agency seeks a Senior Digital PR Specialist to develop innovative, digitally-focused PR campaigns for renowned brands. This role involves leading campaigns, managing client relationships, and mentoring junior staff, requiring a strong background in PR and SEO.

Formación

• Experience in a marketing or PR agency as a PR specialist.
• Detailed understanding of the media landscape and securing online coverage.
• Interest in news trends impacting the communications industry.

Responsabilidades

• Lead digital PR campaigns and manage client relations.
• Generate content ideas and perform link gap analysis.
• Mentor junior team members and report findings to stakeholders.

Conocimientos

Public Relations

SEO

Content Creation

Media Relations

Digital Platforms

Descripción del empleo

A multi-award winning marketing and comms agency is looking to recruit a Senior Digital PR Specialist to craft cutting edge, digitally-led public relations campaigns for a number of iconic brands.

The experience we need.

Experience working in a marketing or PR agency as a PR specialist

Detailed understanding of the media landscape, experience securing online coverage and a journalist’s appetite for a story

Interest in the news agenda and trends impacting the comms industry

Examples of great written content for multiple channels

An understanding of digital platforms and social management systems (and an appetite to learn more) would be beneficial.

An understanding of SEO basics, and how links contribute to organic search performance

The role.

Lead digital PR campaigns : shape headlines, draft press materials, manage timelines, and obtain client approvals

Generate content ideas and messaging for client coverage and backlinks

Manage client relations and stakeholders; elevate profiles as industry thought leaders

Research, connect, and nurture relationships with journalists, bloggers, and influencers across industries

Mentor junior team members; provide support and guidance

Perform link gap analysis; suggest link-building strategies for SEO goals

Utilize tools for tracking coverage and relevant metrics; report findings to stakeholders

Pitch for new business; prepare pitch presentations

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