Senior Digital Marketing Specialist - NIU MQi GT Evo 2025 Campaign

Claf Advertising; Málaga; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading electric mobility brand seeks a Senior Digital Marketing Specialist to lead a €450,000 campaign across Europe. This remote role involves executing high-impact digital strategies, optimizing ads, and collaborating with influencers to boost brand awareness and pre-orders. Ideal candidates have 5+ years of experience in digital marketing, particularly in high-budget campaigns.

Servicios

Work remotely

Potential contract extension

Collaborate with top influencers

Formación

• 5+ years in digital marketing, expert in Meta and Google Ads.
• Proven success in high-budget campaigns.
• Strong knowledge of European markets.

Responsabilidades

• Execute and optimize digital ads on multiple platforms.
• Produce video content and PR/SEO articles.
• Track KPIs to ensure optimal ROI.

Conocimientos

Digital Marketing

Video Content Creation

Influencer Marketing

Analytical Skills

Project Management

Communication Skills

Herramientas

Meta Ads

Google Ads

YouTube

TikTok

Descripción del empleo

Location : Remote

Employment Type : Fixed-Term Contract (June–August 2025, possible extension to Q4 2025)

Application Deadline : June 1, 2025

About NIU

NIU, a global leader in smart electric mobility, is renowned in Europe for innovative scooters. For the NIU MQi GT Evo 2023 launch, we seek a Senior Digital Marketing Specialist to drive a high-impact digital campaign, boosting brand awareness and pre-orders.

Role Overview

Lead a €450,000 digital marketing campaign (June–August 2025) in Germany, France, Italy, Netherlands, and Spain, using Meta, Google Ads, YouTube, and TikTok to achieve:

• 80–100M ad impressions
• 10–15M video views
• 10,000–20,000 pre-orders

Key Responsibilities

1. Execute and optimize ads on Meta, Google Ads, YouTube, and TikTok.
2. Produce short videos (5–10s) and PR/SEO articles for platforms like The Verge, Electrek.
3. Generate 50,000–70,000 customer emails via lead campaigns; automate email marketing.
4. Partner with KOLs/influencers to enhance credibility and conversions.
5. Track KPIs (3–5% CTR, impressions, pre-orders), ensuring optimal ROI.
6. Support Q4 2025 initiatives: Google Shopping Ads, remarketing, offline events (€200,000–€300,000 budget).

Qualifications

• 5+ years in digital marketing, expert in Meta and Google Ads.
• Proven success in high-budget campaigns (impressions, CTR, conversions).
• Skilled in video content and influencer marketing on YouTube, Instagram, TikTok.
• Strong knowledge of European markets (Germany, France, Italy, Netherlands, Spain).
• Excellent analytical, project management, and communication skills.
• Electric vehicle/tech industry experience preferred.

Why NIU?

• Lead a landmark campaign for a top electric mobility brand.
• Work remotely, driving a high-visibility European project.
• Potential contract extension to Q4 2025.
• Collaborate with top influencers, media, and retailers.

How to Apply

Submit your CV and a cover letter detailing your digital marketing experience via LinkedIn.