Senior Digital Marketing Manager

Thunes; Sevilla; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A digital payment solutions company based in Barcelona is seeking a Senior Digital Marketing Manager to lead and scale their digital marketing efforts. This role requires at least 5 years of B2B digital marketing experience, with a strong emphasis on managing LinkedIn ad campaigns and email nurture programs. The ideal candidate will have exceptional analytical skills and the ability to collaborate with cross-functional teams to achieve marketing goals.

Formación

• Minimum 5+ years’ experience in B2B digital marketing roles.
• 3+ years of experience executing LinkedIn ad campaigns.
• Strong analytical skills to define and measure KPIs.

Responsabilidades

• Lead and execute paid media strategies across digital channels.
• Design and manage email-led nurture journeys.
• Own KPI reporting and continuously analyze campaign performance.
• Collaborate with Sales, Product, and Marketing teams.

Conocimientos

Fluent in English

B2B digital marketing experience

LinkedIn ad campaign management

Email nurture program development

Analytical skills

Project management

Stakeholder management

Herramientas

Salesforce Account Engagement / Pardot

6sense

Descripción del empleo

Context of the role

We’re looking for a Senior Digital Marketing Manager to lead and scale our digital marketing initiatives as part of a fast-paced, high-performing marketing team. Based in Barcelona, this role will take ownership of our paid media strategy, email nurture campaigns, lead scoring framework, and performance reporting across digital channels.You’ll work closely with internal stakeholders—including sales, product, and field marketing teams—as well as external agencies and vendors. Your goal :

drive awareness, engagement, and demand across our target audience with measurable impact.This is a fantastic opportunity for a strategic, hands-on marketer who thrives on performance metrics, understands the B2B digital ecosystem, and is passionate about creating meaningful customer journeys.Key Responsibilities

Lead Paid Media Strategy & ExecutionManage and optimise all paid advertising campaigns, with a strong focus on LinkedIn, ensuring they drive awareness, engagement, and qualified pipeline.Own Multi-Channel Nurture CampaignsDesign and manage email-led nurture journeys that educate prospects, support the buyer journey, and align with our account-based strategy.Implement Lead Scoring FrameworksDevelop and roll out a robust contact scoring and grading system that aligns with our account based approach and enables Sales to prioritise high-intent leads.SEO & Website ManagementCollaborate with our SEO and website agencies to ensure digital assets are optimised for discoverability, conversion, and aligned with growth objectives.Performance Tracking & ReportingOwn the KPI reporting and dashboards for all digital channels. Continuously analyse campaign performance and optimise for ROI and effectiveness.Cross-Functional CollaborationPartner with Product, Sales, and the wider Marketing team to ensure campaigns are aligned with business priorities and tailored to regional and industry-specific needs.Marketing EnablementHelp communicate the value and impact of marketing initiatives to internal stakeholders, contributing to a data-driven, commercial-first culture.Requirements

Fluent in English, both written and verbalMinimum 5+ years’ experience in B2B digital marketing roles with ideally payments experience3+ years of hands-on experience managing and executing LinkedIn ad campaignsProven experience building email nurture programs (ideally using Salesforce Account Engagement / Pardot)Demonstrated success implementing account scoring frameworks which track engagement with target accounts, ideally with prior 6sense experienceStrong analytical skills with the ability to define and measure KPIs and optimise campaigns based on insightsExcellent project management and organisational skills with a proven ability to manage multiple priorities in a fast-paced environmentCollaborative mindset with strong stakeholder management skills—especially with Sales and ProductHigh attention to detail, particularly in campaign execution, copy, and performance reportingAvid and curious user of AI tools with experience in how to prompt them in the right way to support the objectives within the role

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