Senior Digital and Social Media Manager (f / m / d)

Freudenberg; Barcelona; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading global company seeks a Digital Marketing Lead, responsible for directing social media campaigns and team management. The candidate will implement influencer strategies, establish media guidelines, and enhance user experiences through targeted digital initiatives. With a proven background in consumer marketing, this role requires analytical thinking and the ability to adapt to digital trends.

Formación

• More than 5 years of professional experience in consumer marketing.
• Proven track record in digital marketing and media management.
• Willingness to travel (10-20%).

Responsabilidades

• Lead social media and digital campaigns with a focus on user experiences.
• Establish global media guidelines for social media and influencers.
• Drive analytics for highest ROI in organic and paid social media.

Conocimientos

Analytical skills

Communication

Interpersonal skills

Educación

Degree in Economics / Business Administration (Marketing focus)

Herramientas

SEO

KPI Dashboard

Descripción del empleo

Lead our social media and digital campaigns, the media targeting strategies and bring them to live to create unique user experiences for our brands around the globe

Lead a team with two direct reports and the internal transformation to full funnel omnichannel with your focus on social media

Implement brand-related activation and influencer campaigns for digital and for social media

Establish global media guidelines and playbooks for social media, influencers and embed them into the overall media mixture

Be accountable that social and digital campaigns are mirrored on the master website & web

Drive analytics (A / B testing, reporting, KPI Dashboard) to highest ROI in Organic and paid Social, as well as with Influencers

Qualifications :

More than 5 years of relevant professional experience in consumer marketing

Degree in Economics / Business Administration with focus on Marketing

Proven Track record in digital marketing, media management and ideally SEO

Ability to think in brands, digital trends and the changes of consumers journeys

Strong analytical, communicational and interpersonal skills

Willingness to travel (10-20%)

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